BlackBerry released a first look at their new Passport phone that features a square screen that they claim will offer a "better viewing experience because of the screen's width". It's an interesting design, and although I can see their reasoning, I am not sure if I would want this phone. They say their intended audiences would be architects, mortgage brokers, people in healthcare, writers,etc. They designed a phone for a specific audience, which is a bold move because it means that sales will not be as high as a phone with a universal design that appeals to a broader audience. The pros of a rectangular design would be for watching movies that are now predominately wide screen, online videos, and games.