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Enjoy These Exciting and Fun Korean Recipes

The staples of Korean cuisine include rice, fish, and spicy chili peppers. In addition to spicy pickled cabbage, Koreans also eat kimchi at every meal. It is made from Chinese cabbage, or, bok choi, treated with garlic, ginger, and spicy chili paste and fermented all winter before being enjoyed in the spring. Korean families view Kimchi making as an important annual tradition.

In terms of taste and kick, Korean recipes are similar to their Japanese counterparts. Among the spiciest foods in the world, Korean food is among the best.
Koreans are known for their rice with vegetables, known as Bibimbap, the national dish. Jeonju, in North Jeolla province, is known for its ancient food. From this region, it is thought to come to the best Bibimbap. It is rice covered with assorted vegetables, chili paste, and occasionally diced beef. Korean mixed rice can also be served in a searing stone bowl lined with sesame oil. Besides getting crispy, the rice can also be decorated with a whole raw egg. As the egg is mixed in the stone bowl, it will get cooked. Diners mix the ingredients together in a steaming pot filled with color and savory scents.


A favorite Korean recipe is Kimchi Fried Rice. A fried egg is served on top of white rice mixed with sliced kimchi. Authentic Korean dishes include corn, ham, and occasionally bean sprouts.

On their birthday, Koreans traditionally eat seaweed soup, or miyokguk. People believe that it brings good fortune. Women who have just given birth are said to benefit from the mixture of seaweed, soybean paste, and tofu. As a tradition, everyone drinks this soup on their birthday.

During the winter, it is very popular. It consists of a whole small chicken stewed in broth. Korean dates and rice are stuffed into the chicken. This satisfying meal signifies the bounty of the harvest and always leaves diners happy. The Korean custom is for guests to drink soup bowls with both hands until they have drunk every last drop of the delicious broth


Korean barbecue is an essential part of any discussion of Koran recipes. Bacon or short ribs dipped in vinegar are served piping hot, wrapped in lettuce leaves and dipped in soy bean paste. Barbecue can also be enjoyed with a side of white rice. Barbecued meats are mostly pork and bacon, but sometimes marinated beef, chicken, and seafood are also served. Koreans always drink their national beverage, soju, a strong rice spirit, while eating barbecue.
All Korean meals include panchan or side dishes. You can expect Korean tables to be piled high with kimchi, sautéed tofu, scallions, pickled Chinese radishes, and fried egg slices, as well as meat and fish. All the dishes are typically shared at the table. Sharing is seen as a sign of goodwill and togetherness in Korean culture.


Sweet, savory, and spice are all featured in Korean recipes. Korean food is beloved worldwide because of this combination. Videos and step-by-step instructions for Korean food recipes
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Enjoy These Exciting and Fun Korean Recipes
The staples of Korean cuisine include rice, fish, and spicy chili peppers. In addition to spicy pickled cabbage, Koreans also eat kimchi at every meal. It is made from Chinese cabbage, or, bok choi, treated with garlic, ginger, and spicy chili paste and fermented all winter before being enjoyed in the spring. Korean families view Kimchi making as an important annual tradition. In terms of taste and kick, Korean recipes are similar to their Japanese counterparts. Among the spiciest foods in the world, Korean food is among the best. Koreans are known for their rice with vegetables, known as Bibimbap, the national dish. Jeonju, in North Jeolla province, is known for its ancient food. From this region, it is thought to come to the best Bibimbap. It is rice covered with assorted vegetables, chili paste, and occasionally diced beef. Korean mixed rice can also be served in a searing stone bowl lined with sesame oil. Besides getting crispy, the rice can also be decorated with a whole raw egg. As the egg is mixed in the stone bowl, it will get cooked. Diners mix the ingredients together in a steaming pot filled with color and savory scents. A favorite Korean recipe is Kimchi Fried Rice. A fried egg is served on top of white rice mixed with sliced kimchi. Authentic Korean dishes include corn, ham, and occasionally bean sprouts. On their birthday, Koreans traditionally eat seaweed soup, or miyokguk. People believe that it brings good fortune. Women who have just given birth are said to benefit from the mixture of seaweed, soybean paste, and tofu. As a tradition, everyone drinks this soup on their birthday. During the winter, it is very popular. It consists of a whole small chicken stewed in broth. Korean dates and rice are stuffed into the chicken. This satisfying meal signifies the bounty of the harvest and always leaves diners happy. The Korean custom is for guests to drink soup bowls with both hands until they have drunk every last drop of the delicious broth Korean barbecue is an essential part of any discussion of Koran recipes. Bacon or short ribs dipped in vinegar are served piping hot, wrapped in lettuce leaves and dipped in soy bean paste. Barbecue can also be enjoyed with a side of white rice. Barbecued meats are mostly pork and bacon, but sometimes marinated beef, chicken, and seafood are also served. Koreans always drink their national beverage, soju, a strong rice spirit, while eating barbecue. All Korean meals include panchan or side dishes. You can expect Korean tables to be piled high with kimchi, sautéed tofu, scallions, pickled Chinese radishes, and fried egg slices, as well as meat and fish. All the dishes are typically shared at the table. Sharing is seen as a sign of goodwill and togetherness in Korean culture. Sweet, savory, and spice are all featured in Korean recipes. Korean food is beloved worldwide because of this combination. Videos and step-by-step instructions for Korean food recipes
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How Impacted COVID-19 on Medicinal Mushroom in the Food and Beverages Industry ?
COVID-19 Impact on Medicinal Mushroom in the Food and Beverages Industry The COVID-19 pandemic has affected the industrial and commercial progress of most of the regions in the world. The persistence of the COVID-19 for a longer period has adversely affected the most vulnerable groups of the population including adults aged more than 60 years, mothers, and children. Globally, countries are expecting a drastic decline in dietary quality in low- and middle-income countries as a result of loss of income, the shutdown of businesses, human and goods movement restrictions imposed by governments, de-globalization, and breakdown of the supply chain of food markets due to both demand shocks and supply constraints. Healthcare facilities have been consistently giving their best to combat COVID-19 and helping resources to divert from nutritional care including micronutrient supplementation, prevention, and treatment of child malnutrition. 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EFFECT ON DEMAND FOR MEDICINAL MUSHROOMS INCREASED DURING COVID-19 OWING TO HEALTH BENEFITS OF MEDICINAL MUSHROOM Medicinal mushrooms are continually grabbing the spotlight for their incredible health benefits, ranging from cancer prevention and treatment to being anti-viral, to curing asthma and even prolonging life and have been shown to help with a wide variety of ailments through a myriad of mechanisms, but they are perhaps most demanded owing to their actions in supporting the immune system and quelling inflammation. These effects may very well make some mushroom species powerful allies in the fight against COVID-19 infections and COVID-19-related lung disease. As COVID-19 directly affects the immune system medicinal mushrooms can fight against the virus and rebuild immunity and being aware of this fact consumer demands more supplements made of medicinal mushrooms. Specifically, the mushroom species Basidiomycota Agaricus blazei Murill (also known as Agaricus), Hericium Erinaceus (also known as lion’s mane), and Grifola frondosa (also known as maitake) shows to enhance the body’s antimicrobial activity against viruses and have anti‐inflammatory properties. These medicinal mushrooms may therefore be useful in soothing severe lung inflammation and may help fight secondary pneumonia that can follow COVID‐19 infection. Some of the medicinal mushrooms and their health benefits: Reishi Reishi has long been heralded as the elixir of life. This mushroom is well proven to prevent and combat cancer and other immune system disorders. Maitake Maitake is another medicinal mushroom masquerading as gourmet food. It has been studied extensively for breast cancer and has been shown to reduce tumor size and aggressiveness. Thus, the properties of medicinal mushrooms enabling the healthcare industry to manufacture the supplements and to use medicinal mushrooms in treating various diseases are driving the growth of the market. For instance, · In September 2020 Mindful drinks launched a range of 0.5% AVB craft beers made with ‘medicinal’ mushrooms in the U.K. · In October 2019, Rebbl, launched Mayan Cocoa Gold Label Elixir, an organic drink featuring four medicinal mushrooms, to support immune health THE INCREASING VEGAN POPULATION DURING COVID Veganism is most commonly thought of as a diet. A vegan diet consists exclusively of plant-based foods. Eggs, milk, meat, and even less obvious products like honey are off the menu. Yet veganism is also a broader lifestyle. There are various reasons behind the shift of various consumers towards veganism such as to have a healthy life, to protect the environment, and to stay fit. In addition, the increasing disease originating from meat and junk food is one of the most common reasons behind veganism, and awareness about the health benefits of vegan food. Thus, consumers since COVID-19 are demanding more vegan food such as medicinal mushrooms which help them to build immunity and fight against the virus. Thus, consumers are demanding food and supplements made from medicinal mushrooms. This is helping the medicinal mushroom market to grow as it provides all the beneficial nutrients to the body with the medicinal benefits. For instance, · According to the article published by Sentient Media, trends are pointing towards changing diets. Flexitarianism, which means people who are consuming less meat and are sometimes vegetarian, is on the rise. It is found a decrease in those who consider themselves “meat eaters”, going from 85 percent in 2019 to 71 percent in 2021 · According to the article published by Sentient Media, in 2016 in the United Kingdom found that the number of people identifying as vegans rose a whopping 360 percent in the previous decade, and it appeared that plant-based diets have continued to grow in popularity. The year 2020 brought more global awareness of the connections between disease and meat consumption, which may be responsible for the 40 percent increase in vegans in bringing the estimated total to 1.5 million people · According to article published by LIVEKINDLY, France has witnessed a plant-based boom. Sales of vegan and veggie foods increased by 24 percent between 2018 and 2019. In the year 2017, a study revealed that 30 percent of Swedish Millennials were eating more plant-based foods for health and sustainability Thus, the trending veganism is helping the medicinal mushroom to reach new heights and grow rapidly in the coming years. COVID-19 IMPACT ON SUPPLY CHAIN OF MEDICINAL MUSHROOMS The supply chain plays a major role when it comes to the sale of food products and due to the persistence of COVID-19, the supply chain has been disrupted worldwide. With the persistence of COVID-19, there have been restrictions on transportation, import, and export of food products. Furthermore, with the movement restriction on workers as well, the manufacturing of medicinal mushrooms and their products has been affected due to which the demand from consumers has not been fulfilled. Also, with restrictions on import and export, it has become difficult for the manufacturers to supply their products to various regions, which has impacted the prices of medicinal mushrooms and their products. Thus, with ongoing restrictions due to COVID-19, the supply chain for the medicinal mushroom market has been disrupted, which is creating a major challenge for the market. The ongoing COVID-19 and restrictions on movement are disrupting the supply chain worldwide, which is posing a major challenge for the global medicinal mushroom market. However, manufacturers are trying to sell their products on digital platforms to cope up with the situation and hence are getting positive responses from the consumers. CONCLUSION COVID-19 outbreak has affected positively or negatively every sector in the market which includes the medicinal mushroom market. It has impacted medicinal mushrooms positively as there was an increase in demand for medicinal mushrooms owing to their properties and health benefits. Many researchers and medicinal mushroom manufacturers are urging governments to build awareness about the consumption of medicinal mushrooms. Manufacturers are offering verities in the supplements of medicinal mushrooms to enhance health & increase the growth of the business. This is significantly affecting the global medicinal mushroom market. Thus, the Global medicinal mushroom market will mark sudden surges in demand during the COVID-19 pandemic and is projected to significantly grow over a long period due to permanent changes in consumer buying behavior.
9 Cách làm béo lên nhanh chóng ngay tại nhà
1. Lượng Calo cần nạp hơn lượng calo đã đốt cháy Điều quan trọng nhất bạn có thể làm để tăng cân là ăn nhiều calo hơn lượng calo mà cơ thể đốt cháy. Nếu lượng calo bạn nạp vào ít hơn lượng calo đốt cháy, bạn sẽ không tăng cân. Hãy đặt mục ăn nhiều thực phẩm chứa calo, tiêu nạp nhiều hơn 300–500 calo mỗi ngày so với lượng calo bạn đốt cháy. 2. Ăn ít nhất 3 bữa phụ mỗi ngày Cách để tăng cân nhanh hơn, hiệu quả hơn là bạn cần bổ sung thêm 3 bữa ăn phụ mỗi ngày để đảm bảo cơ thể luôn được nạp dưỡng chất. 3. Ăn liên tục, đều đặn mỗi ngày Bạn cần đảm bảo mình ăn đủ 5-6 bữa 1 ngày và tập thói quen ăn liên tục, đều đặn cũng như đúng giờ. Tuy nhiên, điều bạn cần lưu ý là nạp đầy đủ mọi nguồn dưỡng chất và cân bằng chế độ dinh dưỡng của mình. 4. Ăn đầy đủ chất dinh dưỡng Thực phẩm bạn lựa chọn ăn hàng ngày cần đảm bảo dinh dưỡng, cân bằng, khoa học và lành mạnh. Bạn hãy bổ sung cho cơ thể mình đầy đủ dinh dưỡng. 5. Bổ sung thực phẩm chứa nhiều protein Chất dinh dưỡng quan trọng nhất để tăng cân an toàn chính là protein (đạm). Cơ được cấu tạo từ protein và nếu không có protein, thì đa số lượng calo bạn nạp vào sẽ tích tụ dưới dạng mỡ. Tuy nhiên, bạn cũng nên nhớ rằng protein là con dao hai lưỡi. Vì protein có thể khiến bạn cảm thấy rất no, nên việc nạp đủ lượng calo cần thiết trở nên khó khăn hơn. 6. Tăng cường carbohydrate, chất béo vào chế độ ăn Nếu bạn muốn tăng cân, hãy ăn nhiều hơn đồ ăn giàu carbohydrate và giàu chất béo lành mạnh. Điều này không có nghĩa là bạn sẽ ăn uống vô tội vạ và không kiểm soát, mấu chốt của vấn đề là bạn sẽ ăn đầy đủ các loại thức ăn và cân đối chúng trong khẩu phần của mình. 7. Uống các loại nước nhiều calo Ngoài chế độ ăn, bạn cũng có thể bổ sung một số đồ uống giúp tăng cân như sinh tố, nước ép để cung cấp nhiều dinh dưỡng và năng lượng trong một ngày. 8. Tập luyện kết hợp ăn uống Để đảm bảo rằng lượng calo thừa sẽ tích tụ dưới dạng cơ chứ không phải mỡ, việc luyện tập thể dục là vô cùng quan trọng. Bạn nên đến phòng tập gym và nâng tạ 2–4 lần/tuần. Hãy cố gắng tăng dần khối lượng mức tạ và số lần thực hiện động tác theo thời gian. Xem thêm: Làm sao để tăng cân? 5 cách tăng cân nhanh chóng, hiệu quả ai cũng thực hiện được 9. Ngủ đủ giấc Giấc ngủ đóng vai trò quan rất trọng trong việc phục hồi cơ thể và cung cấp dưỡng chất đến toàn bộ các cơ quan của chúng ta. Trong khi ngủ, các hormone: adrenaline, dopamine, serotonin, melatonin được sản xuất mạnh mẽ nhất khi chúng ta ngủ. Bên cạnh đó, chất lượng giấc ngủ là rất quan trọng đối với trọng lượng cơ thể và tăng trưởng cơ bắp. Nguồn: https://tamino.vn/
So sánh giữa tổ yến thô và yến tinh chế loại nào tốt?
Nên mua yến thô hay yến tinh chế, loại yến sào nào tốt cho sức khỏe nhất hiện nay? là những thắc mắc phổ biến trong thị trường yến sào. Những người thường xuyên sử dụng yến sào sẽ ít băn khoăn về các sản phẩm từ tổ yến tuy nhiên không ít chị em có sự hoang mang về món ăn cao cấp này. Yến sào là thực phẩm có giá trị cao không chỉ về dinh dưỡng mà còn đắt đỏ cho nên khi mua sản phẩm này về sử dụng cần tìm hiểu kỹ. Trên thị trường có nhiều loại sản phẩm được bày bán, về cơ bản có 2 loại chính sau đây: - Yến thô, một sản phẩm tổ yến nguyên chất 100%, do chưa qua công đoạn làm sạch nên giá trị dinh dưỡng cao tổ yến này được nhiều người mua về ăn , tuy nhiên khi mua loại này về dùng bạn phải tự tay làm sạch lông và cặn bẩn rồi mới có thể chế biến món ăn. Giá tổ yến thô hiện nay không quá cao và cũng dễ dàng mua được. - Yến tinh chế có hàm lượng dinh dưỡng thấp hơn so với yến thô nhưng giá lại cao hơn do chúng được xử lý và sấy khô nên chi phí cao hơn. Dù vậy loại này lại được dùng nhiều là do chúng tiện lợi cho người sử dụng, vì đã được làm sạch sẽ đẹp trắng tinh nên phù hợp để đem làm quà biếu tặng. Một món quà sức khỏe vô cùng quý giá nếu là sản phẩm yến chuẩn chất lượng. Nhưng thực tế thì luôn phũ phàng bởi mua yến tinh chế chứa nhiều rủi ro . loại yến này đang bị làm giả rất nhiều, bị pha trộn nhiều dẫn đến chất lượng kém thậm chí ảnh hưởng tới sức khỏe, vậy nên người tiêu dùng cần có sự cân nhắc kỹ trước khi mua. Nên lựa chọn sản phẩm từ các shop uy tín, có sự cam kết về chất lượng. Khi mua yến về bạn nên kiểm tra bằng cách ngâm nước lọc để xem tổ yến thật giả như thế nào Kết hợp chưng yến cùng Đông trùng hạ thảo Bhutan chuẩn ngon quá tuyệt vời cho sức khỏe. Tìm hiểu thêm các bài viết liên quan tới yến sào: yến cho bé dưới 1 tuổi https://thewingsviet.com/yen-cho-be-duoi-1-tuoi/
Get Yourself a Basic Idea About What The Indian Food Menu Taste Like
Are you a greenhorn to Indian food? If you haven’t tried the Indian meal even once in your life, then my friend is missing out on an amazing roller coaster ride of flavours & aromas. Every dish is unique, tasty, flavoursome, captivating (to eyes & taste buds), fresh, and every other possible which pops in your mind. The amazing taste of the Indian flavours and the way it is prepared is the reason Indian Restaurant Seattle is gaining demand with time. Although, there are many people out there who haven’t tried the Best Indian Food Seattle even just once in their life. Are you one of them? We are here to help you. Breakdown on the Indian food menu • Biryani Biryani means a dish or food item made with rice. You can have it as veg or non-veg options. Biryani is known for having all the aromatic flavours in it. • Tandoori Tandoori is one of the best cooking methods. There is the use of a clay oven for it & then the marination is done with a blend of different spices. • Roti Roti is the Indian bread that can be eaten with anything from curry to vegetable-based items. • Curry Curry means a gravy form that has the perfect blend of spices & herbs. Every curry type is different from one another. • Tikka Tikka is used for food made with meat, although it can be a vegetarian meal also. You should try out chicken tikka which has the perfect blend of spices & herbs. Are you ready to have an offbeat & traditional meal at the same time? Visit Cafe Bahar in Seattle to have the delicious and taste buds exploding meal of your entire life. Our top-rated hospitable service awaits you! Cafe Bahar: Indian Restaurant in Kirkland | Hyderabadi Biryani Address: 11701 124th Ave NE, Kirkland, WA 98034, United States  Phone: +1 (425) 823-8223  Mail: cafebahar.seattle@gmail.com  Follow Us:  Facebook Twitter Instagram Pinterest Linkedin Map
4 Reasons Why You Need To Eat Lupin
Have you heard of the newest superfood that has sparked instant interest from healthy dieters around the world? Mostly produced in Australia, this super legume called lupin, also called lupini beans, lupin flour, or lupin seeds, has gained much popularity in the last few years. And, with good reason! Lupin is uniquely rich in macronutrients and a variety of vitamins and minerals that are essential in improving most body functions. If you're thinking about trying lupin and its food products, here are the top 4 benefits of lupin that might help you lock in a decision. 4 Reasons Why You Need To Eat Lupin 1. It Is Among The Best Plant Proteins Proteins are the building blocks of life and therefore highly required. They help make and repair cells and body tissues, oxygenate red blood cells, break down food, and regulate hormones. They also play an important role in strengthening the bones, muscles, cartilage, hair, and skin. By eating plant proteins, you can maintain a healthy weight, lower your blood pressure level, increase muscle mass and strength, and stay fit as you age. Lupin is uniquely rich in 100% natural plant proteins, offering 40g of protein per 100g serving. It contains all nine essential amino acids that allow your body to perform critical functions. Compared to quinoa, lentils, and chickpeas, which are considered indispensable plant proteins, lupin takes the top spot. 2. It is a Great Source of Fibre We hear a lot about the importance of protein in improving our health but all too often, the benefits of eating fibre go unnoticed. Consuming sufficient amounts of fibre has many significant effects. It promotes gastrointestinal health, regulates bowel movements, and lowers blood pressure and sugar levels. Fibre also protects the heart, encourages the growth of good bacteria, assists weight loss, and ensures a generally healthy lifestyle. Besides high amounts of protein, lupin is also rich in dietary fibre (37%). What's more, the fibre found in lupin uniquely acts as a soluble fibre, insoluble fibre, and prebiotic fibre. Soluble fibre slows down digestion and lowers cholesterol levels, insoluble fibre regulates bowel movements, and prebiotic fibre stimulates the growth of friendly bacteria. 3. It Can Help Fight Diseases And Infections Aside from assisting in various body processes, regular lupin consumption is also linked to improving several health conditions. As mentioned before, lupin is great for lowering blood pressure, glucose, and cholesterol levels. With these qualities, lupin can help reduce the risks of chronic conditions such as diabetes, hypertension, and heart disease. It also assists in the production of hemoglobin, which can help treat anaemia and its symptoms. Moreover, it encourages weight loss, which lowers the risk of obesity and conditions that come with it. Furthermore, lupin contains essential vitamins like vitamin A, B complex, vitamin C that strengthens the immune system and fights infections. 4. It Is A Versatile Ingredient Aside from being healthy and nutritious, lupin makes an exceptionally versatile ingredient and is easy to incorporate into a healthy lifestyle. It can be a great substitute for flour, which makes it great for baking, making pasta or noodles, and preparing soups and sauces. It can also be used for beverages such as shakes and smoothies, for an easy protein boost. More than that, because lupin has a neutral taste, it can be added to salads, desserts, cocktails, or any other recipe you can think of, from breakfast to dinner. Aside from its uses, lupin can also be consumed by people with restrictive diets. They can be served to celiacs, vegans, vegetarians, ketos, flexitarians, pescatarians, etc. The only known health issue that could arise from eating lupin is allergic reactions. However, if you are not allergic to peanuts and other legumes, there's no reason for you to worry. Takeaway There are many other great advantages you can enjoy when you regularly eat lupini beans. Lupin packs many vitamins and minerals that have various positive effects on the body. There are also lupin benefits for skin and hair, which could significantly improve your physical appearance. Besides that, the benefits of lupin seeds can also help improve your mental health, boost your confidence, and improve your social life. With so many Australians living unhealthy lifestyles and suffering from chronic illnesses, it's important to start looking for healthier food options. Eating a superfood like lupin will have a profound impact on your health and general well-being. When the body is healthy, your mind is also healthy. This will allow you to make the most out of your life and do all the things you've dreamed about. With the health benefits and versatility of lupin, there really is little reason not to try it. To learn more about the lupin flower benefits, talk to your doctor or ask a lupin expert today.
How COVID-19 Impacted on Potato Chips in Food and Beverages Industry ?
COVID-19 Impact on Potato Chips in Food and Beverages Industry Countries worldwide have faced numerous consequences due to the COVID-19 outbreak. Most of the industries have been affected due to the COVID-19 pandemic, both in positive and negative ways. The pandemic has disrupted the economy of the U.S., which is considered one of the major economies in the world, by disrupting all the businesses. Government restrictions, shutdown of the businesses, and income losses are some of the reasons behind the disruption of the economy. However, the demand for some products grew even at the time of COVID-19 pandemic. Snacks, such as potato chips, tortilla chips, and others, have grown in demand during the COVID-19 as people were more concerned about stocking up food edibles. Consumers shifted to budget spending on ready-to-eat products with long shelf life products such as potato chips, tortilla chips, and others. Key players in the market have acquired small companies during the pandemic as the demand for potato chips was high. For instance, · In January 2020, J.R. Simplot Company acquired Pinnacle Agriculture. This acquisition represents a significant and important milestone for the J.R. Simplot Company, and it will help the company reach new heights. However, disruption in supply chain has directly affected the production of various small potato chips companies, further decreasing the growth rate during COVID-19. STRATEGIC DECISION BY GOVERNMENT TO BOOST THE MARKET The step that the government is planning to take towards the comeback of the food industry is to make the industry less dependent on imports. Most of the manufacturers have decided to reduce their dependence on China for supplies. Many companies are trying to shift their supplies from China to other countries. This is one of the steps suggested by the government in discussion with the potato chips manufacturing companies to keep the supply chain unhindered. The new rules and mandates were introduced and implemented for the people's safety such as social distancing, utilization of masks and sanitizers, and many others. STRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE In 2020, the global potato chips market witnessed positive growth. However, the manufacturers of potato chips faced significant challenges during COVID-19 due to lack of transportation and disruption in the supply chain. To gain a competitive market share after COVID-19, the manufacturers have taken certain strategic decisions. · PRODUCTION OF PREMIUM QUALITY PRODUCTS: Several manufacturers are focusing on producing high-quality products with innovative features to improve the demand among the customers. The premium potato chips are chips that are made with high-quality materials. Many manufactures have currently launched many new products during the COVID-19. For instance, · In February 2021, Sietefoods.com introduced a new line of kettle-cooked potato chips. This launch will increase the customer base of the company. Thus, the following instances show that the global potato chips market in countries U.S. and many others are expected to grow drastically. Furthermore, with the impact of COVID-19, the market for e-commerce and online shopping is likely to grow and lead the market in the coming years. IMPACT ON SUPPLY CHAIN As potato chips ingredients are derived from vegetables such as potatoes, the fluctuation in supply of these materials directly impacted the potato chips supply. Due to the outbreak of COVID-19, the supply chain suffered drastically. Manufacturers of raw materials had stock, but they were not getting enough demand. Moreover, companies faced several issues with the supply of raw materials as most of the country was completely shut down. In this situation, manufacturers faced untimely availability of raw materials. Labor availability was another factor that affected the supply chain of potato chips. At several parts, the manufacturers were struggling for raw material reach, and at the same time, some were struggling to deliver the product. For a few manufacturers, the end-product was ready but could not reach their customers due to restrictions on transportation and thus losing revenue. Thus, the impact on supply is not due to one factor but was from multiple points. IMPACT ON PRICE The prices of potato varieties such as russet, yellow, red, white, fingerling, and purple or blue potatoes witnessed a decline due to outbreak of the COVID-19. The U.S. has significant demand for raw materials such as potatoes and this demand is generally fulfilled with local production. For instance, · In May 2021, Frito-Lay North America is the convenient foods division of PepsiCo, Inc., they issued a voluntary recall of select 16 1/8 oz. bags of Ruffles All DressedPotato Chips because they may contain undeclared milk ingredients, because People who have an allergy or severe sensitivity to milk run the risk of a serious or life-threatening allergic reaction if they consume the product contained inside the recalled bags, this announcement was published by the FDA as a public service. · In August 2021, Ballreich Snack Food Co. Tiffin, Ohio, recalls its 1.5oz, 2.75oz, and 7oz packages of BAR-B-Q Potato Chips due to a potential contamination Salmonella. An organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Therefore, case of such recalls of products, containing allergenic ingredients and contamination of the products hampers the company popularity and revenue. T IMPACT ON DEMAND The demand for potato chips faced an incline due to the COVID-19 outbreak across the U.S. As most of the countries were under lockdown, the consumption of potato chips increased as it comes under ready-to-eat food items, which witnessed a significant demand in the lockdown period. Thus, the potato chips industry witnessed an incline in the fiscal year 2020 due to the breakout of COVID-19. As the consumption of the potato chips and other type of snacks increased, major players in the food experienced an increase in revenue in fiscal year 2020-2021. In addition, there have been changes in the budgetary support from the government. Another application of potato chips is in confectionery products, convenience food product, and other industries and households. Since these industries have registered high sales during this pandemic, the demand for potato chips has also grown. CONCLUSION The potato chips is mainly used as a snack food. Owing to COVID-19 induced lockdown, the sales of potato chips increased as consumers resorted to filling their shelves with adequate food supplies. Few manufacturers faced issues with supply of raw materials. At the same time, the manufacturers struggled to maintain the supply as per the demand. Also, the gap in supply chain hampered timely availability of end-product in the potato chips market. However, the situation has recovered, and the potato chips market is likely to see normalized growth as compared to 2020 levels as panic buying has disappeared owing to recovery of COVID-19 cases.