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How COVID-19 Impacted on the Global Collagen Market in the Food & Beverage Industry ?

Impact of COVID-19 on the Global Collagen Market in the Food and Beverage Industry
ANALYSIS ON IMPACT OF COVID-19 ON THE GLOBAL COLLAGEN MARKET
COVID-19 has positively impacted the global collagen market with increased sales of the supplements. According to the World Health Organization (WHO), maintaining a good and healthy immune system may help in early recovery from viruses such as coronavirus. For that, people are advised to preserve vitamins, proteins and micronutrients in their bodies. Collagen is one of those supplements that help in maintaining the protein level in the human body. Keeping the current lifecycle in consideration, the amount of collagen produced in the human body is relatively weak. Thus, people have started opting for collagen supplements, increasing the demand for collagen-based accessories globally.
There is a growing demand for collagen in the sports nutrition industry. Collagen is added to the supplements to maximize performance and leads to bodybuilding, increasing the prevalence of food supplements in athletes. Food supplements help the body maintained shape with an attractive physique. Thus, the increasing use of collagen as an ingredient in supplements for sports athletes has maximized collagen usage, leading to the increase in the extraction of collagen in the market.
As a result, the key market players started to introduce a variety of sports nutrition containing collagen protein due to growing demand and its health benefits.
For instance,
· In April 2021, Reneva collagen drink launched a new product formulation and found a green apple flavor. It is packed with 10 grams of collagen peptides that help to enhance lean muscle gain, muscle strength, boost metabolism, and increase fat loss in combination with moderate exercise.
· In September 2019, Vital Proteins launched Vital Performance, a collagen-based sports nutrition product tailored to meet the functional needs of athletes.
· In August 2018, Advanced Protein Technology introduced a new line of collagen-based products named Nutra Collagen. This is built on the advanced quality of purity, quality and functionality. Thus growing demand for sports supplements will further fuel the demand for collagen in the market in the coming years.
As per IRI (Information Resources, Incorporated) data, the demand for various dietary supplements has increased in the U.S. market. Since March 2020, the sales of accessories rose by 6%. There has been a rise in the demand for vitamin-C supplements and protein supplements by more than 100%. The declaration of dietary supplements as "essential" business has maintained the supply of these nutrients.
AFTERMATH OF COVID-19 AND GOVERNMENT INITIATIVE TO BOOST THE GLOBAL COLLAGEN MARKET
As COVID-19 has increased the demand for collagen and collagen-based supplements, a gap has appeared between the supply and direction of the product. To maintain the balance of supply and demand, various countries' governments are taking multiple and essential steps towards it.
Moreover, after the outbreak of COVID-19, the consumers have become more conscious about the intake of food sourced from an animal. The majority of the population globally is turning vegetarian or either vegan, especially after the COVID-19 outbreak. With the growing awareness regarding the health benefits of consuming plant-based products and also about supporting the environment and animals with the consumption of plant-based collagen substitute products, the demand for an animal-based collagen-based product might shrink in the coming years. After the COVID-19, consumers are opting for vegetarian food and plant-based products, even plant-based meat, as they got more inclined to lead a clean and healthy lifestyle, which may restrain the market in the coming years.
During the worldwide pandemic, the demand for health and dietary supplements has peaked up sharply. But at the same time, supply has been impacted because of limited manufacturing. Compared to traditional food manufacturers, the dietary supplement companies face huge supply chain problems due to shipping and manufacturing problems compiled with the increase in demand.
The government is making many changes to handle the impact.
For instance,
· The Chinese government has accelerated the e-commerce trade among cross- borders and has launched new models to increase FDI. For this, the government has implemented a policy for VAT exemption, consumption tax and levied corporate income tax for retail export goods in specified zones. The tax exemption and other subsidiaries will help increase the number of imported goods in the local market. Local retailers will be encouraged to open up businesses in those specified zones known as the CBEC zone.
· The Brazilian government published a resolution eliminating import taxes on medical products based on collagen.
STRATEGIC DECISIONS FOR MANUFACTURERS AFTER COVID-19 TO GAIN COMPETITIVE MARKET SHARE
Due to higher demand, manufacturers have to make strategic decisions to maximize their profit and proper supply. Some of the strategic choices include acquiring with overseas manufacturers to regularize an appropriate collection of the products.
For instance,
· In June 2020, Nestlé Health Science (NHS), a global leader in nutritional science, decided to acquire a majority stake in Vital Proteins, America's leading collagen brand and a lifestyle and wellness platform offering supplements, beverages and food products.
· In January 2020, Halma Plc acquired NovaBone Products, LLC ("NovaBone"), a designer and manufacturer of US FDA-approved synthetic bone graft products and collagen solutions.
· In July 2020, Collagen Solutions Plc (AIM: COS) announced that it has entered into a new three-year agreement with NovaBone Products ("NovaBone"), a designer and manufacturer of the U.S. FDA-cleared synthetic bone grafts.
This strategic decision among the critical player collagen market amid the pandemic will further escalate the growth of the collagen market in the coming years. Furthermore, various collaborations are expected in the coming years, further driving the market in the forecast year.
IMPACT ON DEMAND
COVID-19 breakout has increased demand for various supplements such as protein supplements and vitamin C. Some of the accessories have even witnessed the increased demand by many folds due to the growing focus on healthy and robust immune systems. Collagen-based supplements are required for proper growth, especially in infants and kids. As during COVID-19, it is challenging to obtain the necessary amount of collagen from other sources. Thus, people prefer to overcome collagen deficiency with the help of collagen supplements such as pallets, tablets and capsules.
IMPACT ON SUPPLY CHAIN
Due to the pandemic condition worldwide, the manufacturers have done several changes in the supply chain of the product. In countries as India, the government has added the dietary supplement such as collagen-based supplements in the list of essential products. Thus, it is an on-selling product in the market during the COVID-19, but as the country is running under lockdown, the manufacturing has impacted the supply chain at almost every point. The product is already available in the market. Still, the consumers are not buying due to the fear of getting affected and on the other hand, some people are ordering the product, but due to the lack of delivery partners, the products are not reaching on time to the consumers. In many regions, overseas contract manufacturers are being contacted, but they ask for higher prices and air freight expenses. This has also impacted the overall supply chain of the product.
However, e-commerce is playing an essential role in providing collagen-based sports nutrition. Despite the hurdles, e-commerce and private label saw a sharp rise as the industry braced itself for the second wave of the pandemic and beyond.
For instance,
· According to Nutrition Business Journal's "2020 Supplement Business Report," demand for the nutritional supplement has been grown is they are expected to grow at 61.4% in 2020. Further online sale is expected to reach USD 10 million in 2023 in which online sales of nutritional supplements will acquire 19.6% of sales by 2023."
Thus pandemic has shifted the consumer shopping interest and forcibly satisfied with online shopping and thus resulting in a considerable share from e-commerce websites. The boom in online / e-commerce platforms has had an enormous effect on the market's supply chain as it provides greater flexibility, convenience to the consumer. This also helps maintain a better social distancing compared to traditional store-based retailers or supermarkets. Globally, after the lockdown, Google's search for food delivery services rose by 300 %.
PRICE IMPACT
After the outbreak of COVID–19, it is most likely that prices for supplements such as vitamin C and protein-based supplements will rise. As per the experts, the increasing demand will lead to a rise in the prices for a shorter duration, but it will increase. The impact of price rise will affect the spot- buyers at the supply chain. Also, it is expected that companies that are 100% price-driven will face increased prices with a lack of goods. Compared to other commodities, collagen-based supplements are already sold at higher prices and by this pandemic, the prices have gone up.
CONCLUSION
As COVID-19 has affected most businesses around the globe, the market of collagen and collagen-based supplements has seen an unexpected rise in demand. With the growing concerns about the robust immune system to minimize the chances of coronavirus, the collagen-based supplements market has gone up. But at the same time, due to shut down in most countries, it has also adversely affected the supply of collagen. Along with this, the increased demand has also resulted in a hike in the price of collagen. The government and the manufacturers are taking various measures to maintain the supply-demand balance in the global collagen market.
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Vegan Roasted Red Pepper Pasta
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Confession: I'm Addicted To Trying Strange Asian Foods.
Hi, my name is Dani, and I'm a foodie - but only when it comes to all things weird. As those of you who participate in my weekly So Good Or No Good food game, I'm always interested in talking about gross food combinations and dishes that, well, require a certain kind of palette. I thought it might be fun to create a list of strange international foods I've tried that maybe other people wouldn't be into - some left me wanting seconds, and well, others definitely had me running to the bathroom. Have you tried any of these? Century Eggs (China) Century eggs - also known as pidan - get their name because they are soaked and preserved for long periods of times (traditionally, several months) before they're eaten. What normally looks like a regular white and yellow boiled egg turns into translucent black with a consistency kind of like Jell-O. I thought these were surprisingly delicious. Once you get over the fact that the eggs are black and have a different smell than a normal hard-boiled egg, you'll find that it's still really tasty! Pork Dinuguan (Philippines) Dinuguan looks like a pretty unassuming stew with a color is reminiscent of a Mexican mole sauce, but the taste couldn't be any more different. It's made with anything from standard pork to more questionable parts like the lungs, kidneys, intestines, ears, heart, or snout, and it's all simmered in pig blood. As far as this one's concerned, I was able to make it through a few bites, but the texture and the heavy iron-flavor of the jellied pig blood sauce really grossed me out. (However, my Filipino friends insist this can be SUPER delicious, so I'm waiting for their moms to make me some!) Yukhoe (South Korea) There's really not much to explain when it comes to yukhoe. It's ground raw beef served with raw egg and a variety of seasonings. Sometimes it's served as you see in the picture above, and other times, it's over rice with an assortment of vegetables as 'yukhoe bibimbap'. Yukhoe is actually really delicious! First, I was scared because there's so much 'NOPE!' here, but yukhoe is served cold, so the beef flavor is mild. Also, the seasoning does a good job of keeping you from feeling like you're shoveling raw hamburger meat in your mouth. (Make sure you're ordering yukhoe at a reputable place so you don't get sick!) Natto (Japan) Natto is a fermented soybean dish that is traditionally served at breakfast. With a stringy consistency and a strong odor, it's known to be an acquired taste - even within Japan! Natto is often served plain, but you can also see it rolled up onigiri-style. I couldn't get past the first bite or two plain, but I will say that eating it with soy sauce and mustard (which is often provided when you order natto), definitely helps you get it down. Yeah, this was a once-and-never-again dish for me. Zhū ěr duo (China) Zhū ěr duo is a popular Chinese appetizer of sliced braised pig ear, commonly served both hot or cold. The outer skin is chewy and soft, while the strip of cartilage has a crunch that might be unfamiliar to people trying it for the first time. Personally, I felt like the texture took me a bite or two to get used to, but once I had, I actually found pig ear to be pretty good! I don't know if I could eat a whole lot of this, but it's really nice as an appetizer. Dalkbal (South Korea) Dalkbal is a dish popularly served as something of a pub snack in South Korea. It's chicken feet prepared in a spicy sauce of red pepper paste and sesame oil. Overall, it's light and meaty, but definitely has plenty of crunchy cartilage inside. Dalkbal is super spicy! I don't think I realized I was such a heat wimp until I tried it for the first time. The cartilage gets in the way of it being anything close to filling, but it's a great snack, especially for you beer and hot wings types. So now I want to know about the unusual foods YOU'VE tried. Share your own stories! Is there a food in your family's culture that a lot of people outside of it wouldn't be into? Are there strange foods you were scared to try, but actually liked eating a lot? Let us know in the comments below!
Chicken Alfredo Baked Ziti
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Whirlpool Fridge Service near Chandrayangutta Hyderabad
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A world of tea drinkers
A world of tea drinkers The humble little tea leaf has made quite an impact worldwide. In fact, it’s become the second most drunk beverage in the world after, not surprisingly, water. So, forget those fizzy, sugary soft drinks, those beers and wines that’ll leave you with a sore head and that other hot, black liquid (which can make you feel all jittery), it’s a tea that’s the planet’s real hero. Tea unites the world, it’s drunk to bring people together, to calm us down, to pep us up, to soothe a crisis and to celebrate a reunion. It’s drunk out of mugs, cups, glasses and saucers; it’s drunk hot or iced, with spices, with sugar, with honey, with fruit, with milk (of all sorts: yak, we hear, is special), without milk, with, well, whatever really takes your fancy. Learning to make tea is like a rite of passage and, of course, only you can make yourself the perfect cup. There are ceremonies the world over to celebrate the making of our favourite drink. Over the following pages, we explore some of the customs and traditions of tea drinking worldwide and highlight how this amazing drink has such a deep but diverse cultural following. 1 NEW YORK is believed to be the birthplace of the teabag in 1908 – a tea merchant inadvertently invented it when he wrapped up his tea samples in silk bags to help keep them safe in transit. 2 Yerba mate, an indigenous plant from the Amazon jungle, is the massive favourite hot brew in ARGENTINA and URUGUAY. 3 By the mid-18th century, tea had leapfrogged gin to claim the title of BRITAIN’s favourite drink. 4 IRELAND may be famed for its beloved Guinness, but its people drink more cups of tea per day than any other nation! 5 Mint tea is a staple of MOROCCAN hospitality – if you’re ever offered a cup from a local, be sure to accept it as refusing is seen as extreme rudeness. Take 5 minutes to sit down, relax and enjoy! 6 In SOUTH AFRICA rooibos (or ‘redbush tea’), from the mountainous Cederberg region, is a favourite drink, usually drunk without milk but with lemon or honey. 7 SIBERIA used solid blocks of tea as a currency until the 19th century. 8 Tea in RUSSIA is traditionally made in a samovar – a type of urn used to boil water that has a teapot filled with tea concentrate on the top. 9 When in IRAN do as the locals do and pop a sugar cube in your mouth before taking a sip of hot tea – definitely one for anyone with a sweet tooth to try! 10 The beautifully pink brew of noon chai is extremely popular in the region of KASHMIR. 11 The tea industry in INDIA employs over 1 million people. 12 In MYANMAR, they have an entirely different way to enjoy tea – they pickle it to create lappet! 13 Butter tea is the drink of choice in TIBET – tea churned with yak’s butter and salt may not be to everyone’s taste, but it gives just the right amount of energy to cope with life in the Himalayas. 14 HONG KONG offers the amazingly nicknamed ‘pantyhose milk tea’ – a mixture of black tea and condensed milk that has been passed through a sackcloth bag, which just so happens to look an awful lot like ladies’ hosiery! Yum! 15 TAIWAN gave us bubble tea and we are forever grateful! 16 In AUSTRALIA they ‘billy up the fire’ to make billy tea, made famous by the swagman in the lyrics to Waltzing Matilda. Who knew? The world over, tea has its name synonymous with the country you’re in. It seems that in those countries where tea arrived by ship the words for tea begin with the letter ‘t’ – for instance tee (German), thé (French) and té (Spanish) – while those countries where it arrived overland use words beginning with ‘tch’ or ‘ch’ – çay (Turkish), chay (Russian), chai (Arabic and in India) and po cha (Tibetan) – from the Mandarin ‘cha’. https://www.vingle.net/posts/4873018
Travel Singapore: 6 Dishes You Have to Try!
I just got back from Singapore which was basically just me eating everything in sight for 4 days straight. Here are 6 things I had a loved, but keep in mind there are a billion other things you have to try there as well! (Not listed: chili craaaaaaaaaaab!!!!!!) Pictured above: Teh O Limau (black tea with lime!) 1. Murtabak Murtabak is a super tasty dish from the Middle East that I could probably eat every day. You can get nearly any filling you want (we chose one Chicken and one sardine) and it will be wrapped up in a delicious bread similar to na'an or paratha. We got curry to dip it in and it tasted fantastic! 2. Fish Ball Soup For the unadventurous or those who avoid spice, this fish ball soup is perfect. If you find that traveling gave you an upset stomach, this simple broth with some onion, noodles, and a few balls made from fish will have you feeling better in no time. Serious comfort food. 3. Carrot Cake Carrot cake is my favorite thing on this earth. Rather than carrots, it is made using radish that has been pounded into a soft almost noodle. Think gnocchi, but with radish! It's then fried up with egg and chilis, then (if you get black carrot cake) tossed around in some soy sauce. It's DELICIOUS. 4. BBQ Sting Ray The dish to the left is bbq string ray, the first thing I ever ate in Singapore. Its a fishy taste covered in a really awesome chili sauce. Once I got the fact that it was sting ray out of my mind, it tasted just like any other fish I love eating! 5. Popiah See that egg roll looking thing? That's popiah. At first I expected something like the Filipino dish lumpia, but it is so much sweeter than that. These spring rolls are common in Singapore, Taiwan, and Malaysia and are filled with fresh veggies. You can get them spicier, but they'll always have a distinctly sweet taste to it. 6. Kaya Toast (with Teh O) Made from a mixture of coconut and egg (which I just found out last week, after years of eating kaya...) Kaya jam is one of the yummiest things you can spread on toast. Traditional kaya toast has kaya and a few thick slices of butter sandwiched between two freshly toasted slices of bread. Usually its also served with soft boiled eggs which you can add soy sauce to. Get your kaya toast with some kopi or teh o (black coffee or black tea) to start your day right! I also tried Salted Egg Yolk Croissant, since salted egg yolk ANYTHING is a huge deal in Singapore right now. And to be honest, I really didn't like it. It tasted like what happens when you make icing and add too much powdered sugar. It was really dry and didn't even taste like salt or egg at all. Maybe it's not supposed to and I'm missing the point, but I wasn't a fan :/ Have you ever had Singaporean food? What's your favorite?!