David Theriault shares advice based on his experience making his Google Teacher Academy application video. These would work well for teachers and students creating videos to share in the classroom, too. While some videos can be successful with a general theme or mood, the best videos tell a story. Students will want to jump directly to the camera, but have them create storyboards first (or do this yourself when making videos for your flipped library.) Make your story compelling! If you want to create videos that teach students how to use the library catalog, or put a book on hold, don't stick to the mundane "First you...then you..." format. Add drama, even if it's just cool student names or book titles. If Chuck Norris logs in to put a biography of Chuck Norris on hold, students will be more interested than if Jane Doe looks up a biography of George Washington (sorry, George!) Before you share your video publicly, get some feedback--and make sure it's honest feedback! Students know they can share classroom assignments with me. When asking for feedback on your own videos, seek out a student--and tell them to be brutally honest! If you're making an instructional video, this step can be crucial. Sometimes we're so familiar with a process we don't explain it fully. A key point to share with students is to be aware of your audience. Your middle schoolers don't want to be talked to like first graders in your videos. Also, remind students that insider jokes don't work if their video is being entered in a district or state-wide contest. Asking middle schoolers to imagine making book trailers for picture books to share with elementary students is a clear way to get them thinking about audience. David's blog post contains examples specifically of GTA application videos, but there's a lot here to share with students to help them improve their videos, too.