Direct selling is a fast-growing industry that is revolutionizing the way people shop. These direct selling brands have been growing in popularity for years and have been flourishing on each continent with their own culture and interests. In this study, we analyzed the search trends of the direct selling brands across different countries around the world including Europe, Asia, Africa, Oceania, etc.
Mentioning the contribution of North American countries in the direct selling industry is very much imperative. According to direct selling stats, American countries have contributed about 36% of the global sales generated in the direct selling industry. American countries have about a 10.6% growth rate by region which is 64.7 billion USD in retail sales. The United States has contributed about 22.4% of global sales. The most searched direct selling brand in the US is Exp Realty, a real estate enterprise. It is also popular in Canada. Canada has about 1.39M independent sales consultants in 2020. Arbonne International, a company of beauty and personal care products are also popular in the Canadian market. Also, the share of the popularity of direct selling brands such as Kynect, Ambit Energy, and Optavia is comparatively higher in the United States than in other parts of the world.
Brazilian direct selling market holds 6th position in the direct selling industry by generating 8.2 billion retail sales. It has been dominating the search for O boticario, a popular direct selling company for cosmetics products for the past 5 years. DXN Global another popular direct selling brand is the most searched company in Potosi Department, a city in Bolivia. For Hinode cosmetics, brazil had an appreciative reach for the past 5 years but now it is popular in Alto Parana popular city of Paraguay.