Ingenious marketing campaign hits us right in the gawky pre-teen feels
This ad does it all - it makes us laugh, it makes us cringe, it makes us sympathize and love the characters, all in two minutes. Plus, it subtly promotes and destigmatizes the subject of periods and female reproduction or puberty without all the patronizing saccharine-ness of other female products commercials. All in only two minutes? Other companies had better up their commercial game.