Why is regularity key to successful content marketing?
Because most blogs fail after three months. They all overlook one damn important point: regularity! It's never been easier to share your knowledge with the world. Blogs allow companies to publish content very easily. But publishing is only the first step. After that comes the next step: doing the same activity every day. For a longer period of time. It's boring. And can really get on your nerves. But you're serious about inbound marketing. You know there are no shortcuts. The hard, rocky road is often the only true one. The stories of other companies that have found success with content marketing show that, too. Hope just pays off. In the long run. So let's take a look at nine reasons why you should definitely publish content regularly. 1. Regularity makes you an authority Imagine your consumer finds a nondescript blog with only three articles. The content doesn't seem that deep. Not particularly well-founded, either. Doesn't sound all that enticing, does it? But now what if he finds a blog with hundreds of high-quality blog articles that demonstrate your expertise? A very big difference. The truth is, you need a big dose of regularity to be seen as an authority in your industry. You have to start somewhere - so start now and build your blog and reputation piece by piece. The beauty of this is also: By publishing regularly, you won't be seen as a "little" blog, but as a publication to be taken seriously. You need to "hammer" your message into your target audience. Authority depends on regularity. 2. Regularity builds trust In "The Psychology of Persuasion," Dr. Robert Cialdini states: Regularity is associated with personal and intellectual strength. It has much to do with logic, rationality, stability, and honesty. Regularity is highly regarded in our culture. From a psychological point of view, regularity ensures that your consumer gets used to your style, your manner and to you. If you are someone your audience can trust and ask for inspiration and advice, then you have achieved your goal. Because people buy from people we know, like and trust. And that's exactly true for content marketers. People read your blog when they know you, like you, and trust you. Publishing regularly makes you reliable and ensures strong trust in everything you do. 3. Regularity builds your brand Your success as a content marketer also depends on the image your brand creates. With regularity, you ensure a positive impression every time your consumer visits your blog. Each new post strengthens your brand. Your readers get used to your brand. They see you fulfilling your big promise piece by piece. When you publish content regularly, it doesn't come across as you emigrating to the Caribbean with a suitcase full of money after the next big launch, it comes across as your business being there for the ages. Even though visitors, subscribers and sales are important, you must never forget your brand, which hovers over everything! We humans just don't want to hop from brand to brand. We want to have a brand we trust for the long term. 4. Tegularity creates your Tribe If you publish once a month and the other company publishes twice a week, who do you think has a stronger relationship with their Tribe? Usually the other company. Why? Because it simply publishes more often than you do. A month is a long period of time. In our fast-paced world, I may have forgotten about you by then. You can't build an audience overnight ... and especially you can't build a strong relationship with an audience. It takes time. And its regularity. It's only through regular publishing that you build a real audience. 5. Regularity lets you live your why Many businesses are successful. But they lack something. A stunning why. Simon Sinek has taken this topic to heart and made it more accessible to us. And I too am convinced of a strong Why. When you find your why, it often has something to do with change. And if you want to change something, you can't do it overnight, but in many small steps. You need a lot of perseverance for that. And your why makes sure that you persevere. But not only that: With regularity you demonstrate your why. Only then can you really live it. 6. Regularity brings visitors You don't have to be a rocket scientist to understand that more content brings more visitors. Even though high-quality content is imperative, frequency wants to dance along too: There's a direct correlation between the number of times you publish and the increase in visitors. The more often and regularly you publish content, the more visitors and subscribers you'll get. And they will then visit your website more often. It's simple math that pays off. 7. Regularity ensures good rankings Google loves blogs with regular and fresh content that answers questions. The more you write and publish, the more incentive you create for the search engine to come back. Even though the mantra of affenblogs is "write for the people," you can't completely lose sight of the search engine. For most blogs, a lot of visitors still come through it. That's because all search engines are working overtime to find the latest and greatest content. That's their job. Every time you publish a post, that's how you get into that ring and play. And, the more regular and more content you publish, the more chances you have to rank with different keywords. 8. Regularity creates an asset Publish every now and then in three months, and you're making good progress. Publish every day for a year, and you leave a small mark in the universe. If you follow through, you will be overwhelmed by your work. Many small steps create something big in the end. This great and timeless content is an asset in itself. You can do many different things with it now: * Package it into free e-books. * Turn it into multiple podcast episodes. * Turn it into multiple infographics. Or ... whatever else you can think of. Content recycling always works. And, you still have the choice to sell that asset. All this, you have to owe to a large extent to the regularity. 9. Regularity makes you perfect We all know that practice makes perfect. I mean ... practice is nothing more than regularity! If you really want to create quality content that will make your business even more successful, then you simply need to practice more. Publish more. You simply have to learn to be even more awesome. Every content marketer thinks back to their early days with horror: the headlines were too bad. The paragraphs were too long. The topic was completely off-target. And the texts were poorly formatted. Guilty! 😉 In the beginning, we're all the same. We're all losers. But the good thing is: the only way is up. And regularity helps you get there. How you manage to publish regularly In principle, this is quite simple: * Make a commitment - Make a commitment publicly is best. Promise your audience a regular schedule. * Create an editorial plan - Nothing works without a strategic plan. Plan about three months in advance. Always be agile, though. * Stick to that plan - What more can I say? You're serious about inbound marketing. Stick to that plan. The important thing is not how often you publish, but how regularly you publish. Basically, "the more the merrier." Two really quality pieces of content a week is a good start. Once a week works too. Even once a month can work if the content really packs a punch. Conclusion Most blogs fail after three months because they lack regularity. But you can only grow your content hub and position yourself as an authority if you publish quality content regularly. It also helps you build trust, a strong brand, and a solid tribe. All important elements of a successful business. And things a traditional outbound marketer can only dream of. But success doesn't come overnight. Content marketing is a long-term game. The real benefits come later. You need to take lots of small and, most importantly, regular steps. Regularity works. After all, we're all creatures of habit. And then you don't claim to be reliable. You prove it. Everything speaks for regularity, doesn't it?
