Let's get the obvious out of the way first. Social media is invaluable to your brand. According to online marketing guru Eric Siu, studies show 91 percent of online adults use social media regularly. 77 percent of business-to-consumer and 43 percent of business-to-business enterprises acquired a customer through social media in the past 12 months. From an inbound marketing standpoint, you are making a first impression with customers that aren't completely sold on your brand yet. "Instead of saying "I love you" on the first date, make a charming first impression instead. Publish content on your social-media accounts and pair it with a photo or video that is digestible, entertaining and informative." Here's a few more tips from the article which I attached to this card: - Keep it short, interesting, entertaining and friendly. Pair your messaging with compelling visuals to cut through the sea of Facebook feeds. - Regularly publish of important information, provide constant conversation and the construct of a reputation that buyers can trust. "Social media is about a handshake, and no one likes having their hand crushed by an over-eager stranger."