The paper points out that while many laggard companies are merely focusing on using analytics for reporting, leading companies are using five practices to drive innovation with analytics: Leaders tap predictive analytics to drive innovation and growth. Executive-level sponsors champion the culture change needed to embrace data-driven decision-making. Leaders are mobilizing the adoption of analytics through pilots and rapid proof-of-concept projects to highlight the value of big data. The top-performing companies take a balanced approach to building out the technology needed to support advanced analytics. Leaders forge a culture that spans corporate silos for collaborative decision-making.