TechAtHeart
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Get Inspired by these Women Entrepreneurs

Watch this video of a panel of inspiring Women Entrepreneurs: - Laura Slezinger, Founding Partner, Venture Gained Legal - Heather Marie, Founder/CEO, 72Lux.com - Michelle Zatlyn, Co-founder/Head of User Experience, CloudFlare - Carly Schwartz, Co-Founding Editor, Huffington Post SF - Moderated by: Caroline Waxler, Digital Media Strategist
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I'd never heard of any of these women until today but wow -@galinda you're totally right - it's great to see women being more vocal
More people should see this!
My cousins will be watching this next time I babysit :)
More young girls need to see this!
I love hearing stories like this. You go girls!
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Virtual Reality Lets You Hang With Totoro
British VR developers FirePanda have been hard at work the last few years. While most of the anticipation surrounding Virtual Reality has been game-centric, there are other VR developers who understand that there might be people interested in VR, but not in the gaming aspects of it. FirePanda are using VR for larger goals than just games (though they do have a game or two as well). They've used VR as an educational tool, for medical students to get some virtual hands-on practice in a RESUS room. They've also now begun rolling out little VR experiences taken directly from the films of Studio Ghibli. Check out this VR video: If you don't have any kind of VR headset like myself, this is a hard video to watch properly. The VR displays a mirrored image onto both of your eyes, hence the two displays in the video. Without the headset, this is just a strange video. But iconic. Everyone who's an anime fan has seen Totoro, and even if you haven't, you'd be familiar with the rotund spirit. So far, they have VR-d scenes from My Neighbor Totoro, Spirited Away, and Howl's Moving Castle. My personal favorite is the Howl's Moving Castle one, because the scene they picked is the fields outside of the house from Howl's childhood. That is definitively my favorite setting in the film, and the chance to experience it in VR is astounding to me. I don't have a VR headset yet, but if I ever get one, this is the first thing I'm gonna do. Check out all the anime VR stuff FirePanda has to offer here.
Magazine Subscription Management Software Proves To Be a Game Changer
With every passing day expectations from technology are raising the bar. The millennial’s are on the verge of expecting luxury in every tool available to them. In an era, where things are available at your door steps against a few click, it’s apparent to rely more on technological assistance provided the comfort to manage day to day errands. Print media is one of the few industries that caught people’s attention in a short span. One tertiary branch of print media includes magazines. The whole magazine industry deems of a software that can handle their magazine issues, monthly covers and recurring bills automatically maintaining excellence for the customers. Considering the above aspects, magazine subscription management software has made available to the magazine industry so they can make use of it to optimally manage work processes for their retailers, hawkers and clubs all at one place. Modern magazine publishers demand a software through which they can attract more customers, reach a wider audience and advertise their services in a better way. Another branch that comes under print industry is newspaper. The hawkers and distributors don’t have face manual circumstances instead they will be having an effortlessly smooth exchange of newspapers and subscriptions through newspaper subscription management software. The software will provide them an automated channel for managing daily sales, keeping a balanced report on monthly or annual newspaper distribution, recurring bills for subscribers, sending timely notifications, managing subscribers and processing recurring payments etc. Among the largest challenge, that most of the magazine publishers face these days is managing the subscribers for the magazine simultaneously with the daily sales. There are two issues involved, one time and other the subscriber’s time in such a case. When a subscriber calls the magazine retailer regarding detail of the subscription it should not take much time. The information should be accessible against a click. And that is where SubscriptionFlow’s magazine subscription management software will play its part. There are couple of subscription management software for magazine available in the market but here are few of the reasons why magazine retailers or vendors must opt SubscriptionFlow in order to manage their clients. Payments Magazine subscription management software will help retailers and vendors to streamline the daily payments of their subscribers with a fully functional payment module. They can manage all their payments in one intuitive dashboard against few clicks. Notifications Out of all the subscription related tasks one that magazine retailers mostly care about is making people informed about their subscription cycles, their renewal dates and about the new promotions and events. In order to cater this need, SubscriptionFlow’s magazine subscription management software will provide you with the built in notification functionality that can be utilized by the vendor’s end in accordance to his/her customer base. Be it clearing all the dues to renewing the membership, from generating labels during monthly dispatch to knowing the status of subscriber order for the existing magazine. Not only this, generating documents such as sending renewal notices to subscribers who're about to expire can also be entertained by this magazine subscription management software . SubscriptionFlow’s subscription software for magazine will enable business and magazine vendors to notify their customers in a proactive manner. Invoicing and Billing Magazine subscription management software will help the magazine merchants to automate their invoices against every magazine purchase and generating automated bills against every invoice Integrations The magazine subscription management software will provide retailers with the option of multiple integrations with other helpful platforms in order to increase their overall footfall, sales and revenue collection. Distribution Deliver your publication on all major platforms and devices including web, mobile browsers, social media, and your very own iOS and Android applications through newspaper subscription management software. The software will help you narrow down your distribution choices and presents itself as a one stop solution. Analytics The magazine vendors can now keep track of how their readers are interacting with the content from detailed metrics such as page views, average view durations, links, and much more with the reporting and analytics module present in the magazine subscription management software. Not only can this but the magazine retailers also get a deeper understanding of their business revenue and subscription billing as a result of the financial analytics presented by this software.
The Ultimate Guide to Resume Writing - Part 2/6 - The Audience
So by now hopefully we've realized why putting effort into writing a resume is important, it helps you stand out when your face isn't there to do the talking for you. I've pulled a couple statistics out of the link above, and I'd like to share those. On average, for every 200 resumes read, one (1), interview will be granted. This gives your resume about 10-20 seconds to make an impression on whomever is reading it. Let's talk about the components that go into making that impression. When writing a resume, you have to know your target audience. Is your target a large, well-established corporation? Chances are you'll be writing a more formal resume. A brand new start-up focused on sending the word "Yo" to anyone with the app (actually exists....)? Changes are your resume will be much more conversationally written. Knowing your audience enables you to tailor both what you list on your resume and how you list it. What values and skills does the target company need? What experiences do you have that will address those? These are two of the main questions to be asking yourself when writing (which we will get to in part 3). I like to ask myself another question here. What superficially unrelated experiences have I had that I can link to the target company/position. For example, when I was applying for positions at a company that works in an international market, detailing my experiences with adapting to foreign environments and customs helped get me interviews and a position there for next summer. Even though these were not always jobs (just travel in many cases), it showcased an adaptability that the company did not know it wanted, and as such made a great impression! Talking about yourself when writing a resume can be an awkward experience, to say the least. It is hard to draw a line between advertising yourself and bragging or being arrogant. Day to day, we don't have to advertise ourselves (generalizations I know), and as such tend to be more modest about accomplishments and skills. A resume is not the place to downplay your achievements. Make assertions about what you have done, and make sure these assertions are based in facts. Don't exaggerate to the point where a past employer would say that your description is inconsistent with the work you did in that position. You want to make sure that you accurately and glowingly describe yourself to whomever reads your resume. To pull another quote from the article I linked, "People more often buy the best advertised product than the best product." You need to show how your combination of skills and mindset (or whatever characteristics you are focusing on) put you at an advantage. You may not have a perfect 4.0 in university, but having a broader skillset can easily make up for differences in abilities. Companies aren't hiring robots, they are hiring people to work within teams and those who can progress and learn. Now we come to an interesting subject, summaries. I have seen resumes that have summaries, I personally do not have one. I feel it is more important to keep your resume to a single side of a single page (at least early in a career) than it is to summarize what you are planning to say in person. Granted, this approach is based on my personal situation, as my resumes are given out in person and are accompanied by conversations with a recruiter or such. For applications online, a summary may be more in order, but I've still left my summary to the cover letter (a more personalized note to whomever/whichever company you are applying to). (I'm thinking about doing explanations about cover letters after I finish my sections on resumes). Long story short, a summary is your choice, but don't get bogged down in tedious wording, it will tire the reader and will get your resume tossed (often literally into a bin). Once you've identified who you are speaking to, what you want to communicate to them, and how you want to do just that, you are ready to start writing your resume! Remember as we go forward, resumes are not to be set in stone, let yours be flexible, change it, update it, personalize it to the company you are applying to, trust me, it makes a difference. Next time we will actually begin the process of writing your resume!