"I did my best but I guess my best wasn't good enough"... "Just once, can't we figure out what we keep doing wrong"... "I gave my all but I think my all may have been too much"... One of the best pop songs ever, "Just Once" says about very sad story. Always doing best, but never getting good results. In this song, James exclaims that "why I have to be sad like this, why I can't get better situations". There is a hope - a way to success, and the way to maintain success. However, that hope doesn't come true. That hope just becomes bigger and bigger.