I loved this! Especially because they took time to create this, and their message below the video was: "In response to an Ice Bucket Challenge, the Ghost from Destiny is answering the call to raise money for ALS research. To follow suit, the developers from Bungie are making donations to honor his frosty sacrifice. Visit http://www.alsa.org to join us making a difference. Until September 9th, we'll also be donating 20% of all proceeds from the Bungie Store (www.bungiestore.com) to the ALS Association." This is what the Ice Bucket Challenge should be about: awareness.