Challenges for a Digital Marketing Career in
With the dawn of the 21st century, the world became a global village. And with that, the importance of the digital market industry has also increased. The business started growing even more. Digital marketing is a component of marketing that utilizes the internet. The huge development in the digital business, from the 1990s onwards, changed how brands and businesses utilize technology for promotion. With the rising demand for this industry, the world’s top-notch institutions from throughout the world started changing their program.
They began offering different degrees applicable to the digital advertising industry. Companies, to mitigate the fluctuations in the digital world, started hiring these digital marketplace pros. But developing countries like Pakistan still have a whole lot to do in this field. The youth who wishes to go for a career in electronic marketing is facing numerous challenges. This paper talks about those struggles, alongside their own solutions.