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Use social media
New streamers on Twitch often overlook the power of social media in building their brands. Many successful streamers use apps like Twitter, Instagram, and Snapchat to keep their fans up to date and connect with them on a more personal level. One of the biggest benefits of social media is that it can expose you to potential new followers who wouldn't have discovered you otherwise.
While it may be tempting to use social media purely as a notification service for your new streams, people will be more likely to respond to those who use their accounts authentically. Don't fill your Twitter feed with automatic Twitch streams notifications, but instead tweet about your life and game news that interest you, post pictures of your game collection, controllers and computer setups, and when you announce a new stream, make it unique and specify what you will do in it.
Watch other streamers
Get to know other Twitch streamers (and get them to follow) by watching other streamers and actively participating in their chats. If you seem like an interesting person, other viewers may be watching your channel and following you.
The key to this strategy is to be genuine. Avoid brazen promotion and requests of others to follow your channel. Have real conversations with other viewers and the host, and let them control your channel for themselves.
Be strategic with your games
Be strategic when choosing a video game for streaming. For the best results, browse Twitch and look for games that have between 10 and 20 broadcast streamers. A game in this category will rank higher in Twitch search results, but you won't get lost in the number of streams displayed.
Twitch streams that use a webcam almost always get more viewers than those without, so turn that camera on. Another thing to consider is the languages spoken: some video games attract a large number of non-English speaking streamers, which causes many English-speaking viewers to look for a streamer who speaks their language. If you are playing one of these games, be sure to include "English" or "ENG" in the title of your stream to attract these people.
Streaming for several hours
Set aside several hours a day for streaming. Very few people will find out about your flow if you're only online for one hour a day. Streaming for at least three hours will help you gain viewers, which will result in better rankings in Twitch's search results and greater exposure to even more viewers. It is no coincidence that the most successful Twitch streamers are online for five to ten hours a day, sometimes even more. There is no need to broadcast that much when you start, but the more you do it, the faster you will get followers.
Implement a “Standing By” or countdown screen to broadcast for approximately 30 minutes before starting to play and / or turning on your webcam. This can draw viewers into your broadcast while you set things up behind the scenes and will result in an attentive audience right from the start.
Streaming to other sites
Through free services like Restream, simulcasting your Twitch stream to other sites like Mixer or YouTube has never been easier. Also, doing this can be a great way to reach a wider audience that you can ask to follow you on Twitch. The best thing about this strategy is that it doesn't require any additional work after the initial setup.
Make sure your on-screen graphic contains your Twitch channel name so anyone who sees you on other streaming sites knows how to find you. This will also save you from having to verbally ask viewers to follow you while streaming.
Succeeding on Twitch can be hard work, but with these strategies, gaining more followers should be a lot easier. Good luck!