Trends in social networks 2023
The decalogue of trends for social networks for the coming year, 2023, addresses the issue of a consumer concerned about their privacy, multimedia messages of different lengths, new experiences and message production, among others. Talkwalker, a consumer intelligence acceleration platform, and Khoros, a consumer engagement software and services company, present their annual report on social media trends for 2023. The Social Media Trends 2023 report titled From insights to action: how to stand out before a disruptive consumer, exposes the social media trends that matter most to brands, sales teams and public relations professionals, the concepts that will rule the coming year. The report harnessed Talkwalker's deep social listening and AI analytics capabilities to uncover the 10 most impactful social media trends expected in 2023 and demonstrate how consumers are driving and leading the trends. The report also features input from industry experts such as Rosalva Rivera, UPS Marketing Director for Mexico and Latin America , Rebeca Ricoy, Duolingo Regional Marketing Director, and Ana Marín, Content Marketing Managers Coordinator at Coppel SA de CV El fin de la cookie era, consumers less trackable The final end of third-party cookies will make content less specific and consumers maintain their privacy, taking into account the innovations of the Brave browser or Apple's privacy settings that affect social networks such as Facebook, marks a difficult scenario for monitoring consumers during 2023. Reimagining consumers as communities Influencers, content creators, even employees, are being harnessed to create natural and genuine interactions, with localized content and experiences personalized by and for audiences. The Race for the Metaverse The metaverse is beginning to take shape, with events, families, and even governments entering the realm of Virtual Reality. We will also see further growth of meta monetization. A sustainable future Brands, consumers and society in general are more concerned with sustainability. Reselling and upselling will increase on social media , while brand messaging will focus more on inclusion, social responsibility, and environmental issues . Decentralizing the network Consumers will have the opportunity to expand their data rights, increase their data security, data literacy, the power of the platform, regulation of the same, misinformation and disobedience, radicalization, the role of algorithms in daily life, online happiness, toxicity and bullying. A New Standard in Social Media channels will follow the growing norms and concerns of consumers, continuing to address issues such as fake news, deepfakes, and cybersecurity. More authenticity and integrity is expected on both platforms and the brands that use them. Also check descargar videos de twitter Multi-sensory social networks Social networks will grow as a mix of media, to create an experience for each consumer. Brands will not be able to focus on a single type of format, but will offer short, long, video, audio, visual and even gamification content. A shake up in online shopping The way consumers shop through social media will continue to change. On some platforms, we will see increased focus, while others will withdraw their efforts as they move closer to understanding consumer needs. Cryptocurrencies will also grow in importance, with widespread use possible if they can overcome the hurdle of social commerce. The customer experience becomes even more social Brands are focusing their conversations where their consumers are, with a greater commitment to customer service on social media. The continued impact of the social climate Brands will have to become more empathetic to social changes, while certain marketing techniques will increase, fueled by nostalgia and meme culture. The year 2023 is envisioned as a year in which brands must permeate customer service throughout their entire structure, while generating digital experiences that are memorable. The report is carried out within the framework of the announcement of the strategic association of companies to offer deep social listening and adequate management of social networks through a joint experience.