Who Are Today’s College Students?
According to some research....
They have buying power:
-There are about 21.6 million college students
-Total spending by this age group is about $545 billion
-$382 billion is non-discretionary student spending, $163 billion is discretionary student spending
-They spend the most on food, cars, clothing and shoes, cell phones, and entertainment (in that order)
They're tech obsessed:
-The average college student owns 7 devices
-They spend over 125 hours per week on their devices, with computers and tvs making up the most of that time
-In the next year, 35% of students expect to buy a smartphone
-In the next year, 27% of students expect to buy a laptop
-In the next year, 27% of students expect to buy video games
-In the next year, 19% of students expect to buy a tv
They consume a lot of ads:
-77% say they pay attention to ads on TV
-72% say they pay attention to free samples
-Between 60 and 70% say they pay attention to posters, contests, radio and print ads
-Humorous and ‘creatively unique’ content is what students say garners their interest the most
-Video games, movies, and tech products are identified as the most interesting ads to college students
What do you think? Are you also obsessed?