I think we can all agree that Winner's album is one of the best Kpop albums of the year. Dazed Digital just released a peice about what sets them apart and why they're going to conquer the world.
"Anyone expecting the pounding beats and flashy videos that characterise many boyband debuts may have been startled by WINNER’s gentle sound and their low-key, stylish approach to hip hop-inspired midtempo pop – but the five-piece aren't your usual K-pop act.”
The article includes a brief Q&A, but my favorite question and answer was by far this one:
What was the hardest thing for you in making this album? And do you feel changed as people having completed this long process?
Jin-woo: While going through this long process, we did our best to put out the best album possible. Personally, I practiced a lot during this time. I wanted to work even harder to really be recognized.
Mino: I would make so many edits and changes to one song that my judgement would get fuzzy. Will the fans and the public like it? Will it be able to connect? Also, I asked myself ‘will I have to compromise my bold style and image’? After dealing with that for a period of time, I was able find my sense of peace.
Unlike boybands such as EXO-K or B.A.P your debut singles were ballads. How did you feel about that?
Seung-yoon: People expected us to be a performance-heavy group – but in order to change that image we needed some sort of unexpected surprise.
Mino: Although songs with a catchy hook and heavy beat aren’t bad, we didn’t want to follow trends.
Seung-hoon: We want to have a place in your daily lives – one that is a familiar and close place – whether through the radio, your headphones, on the bus, or a in a café.
Read the full article by following my link~