Kinetic typography also known as “motion typography” is the art and technique of expressing ideas using animated text. The element of time is important within kinetic typography as it examines the effect time has on the expression of text. It is not a new style or type of animation, but it has gain popularity over time as new technology makes it simple and more easy to create. The earlier form of letter animation is dated in 1899 through George Méliès advertising work. However, the first example of kinetic typography is the opening sequence created by Saul Bass for feature film, "North by Northwest” (1959). It demonstrated the effect of text flying in and fading into the film itself. This was a revolutionary idea that many film and television adopt till this date. Kinetic type is not limited to film and television, it is widely used in computer-based advertising, research and educational purposes.