The first fashiontv hotel officially opened last weekend on Jl. Legian, Bali. “Bali is one of the most popular tourism destinations in the world. Various worldwide brands like Bvlgari and Hard Rock have their own hotel business in Bali, Our Love f Hotel will bring the fashiontv brand closer to the tourists in the area” Jonathan Dowling chief marketing officer of Budsan, the operator of the hotel, said at a press conference. Located in the center of Jl. Legian, Bali, Love f Hotel offers the luxurious fashiontv brand experience at a very affordable price. The rooms start from Rp 1.1 million (US$90) for a one-night stay. “We want to offer something high class but affordable. Fashion is usually stereotyped for the upper class. But now we want to emphasize that it is also for the middle class,” Dowling added. You can see the fashiontv brand everywhere in the hotel lobby. It also has the so-called Sunset catwalk, where guests can feel the experience of walking on a fashion-show runway. There are two types of rooms, the Slim & Fit and the 11 Fashion Suites. The Love f Bar and Love f Store will become a hub for the fashionable crowd to gather. The Love f Hotel in Legian is just a start to the fashiontv hotel business in Bali. Two properties have been listed as the next fashiontv hotels in Bali. Early next year the Biz f Hotel in Renon, Denpasar and FTV Hotel & Resorts Jimbaran, will begin construction. The founder and also the president of fashiontv International Michel Adams, Bali Governor I Made Mangku Pastika and Deputy Governor Sudikerta joined the grand launch celebration from last Friday to Sunday. At the grand launch, numerous international models strutted their way along the catwalk presenting the latest collections from top-10 Indonesian designers including Tex Saverio, Rinaldy A. Yunardy, Sebastian Gunawan, Era Soekamto, Hian Tjen and Peggy Hartanto. Various international artists were also listed at the event, such as DJ Antoine, Kazaky, GORE Ibiza Dancers, DJ Tiara Eve, Aline Adita, and Jamie Aditya.