How We Started: Regina’s Sweet Temptations is a new business with one mission and one mission only: to be the go-to place for delicious cupcakes and cookies in Bergen County. Baking is my passion – I first learned the art from my Aunt Tally when I was young and then perfected my skills by preparing delicious treats for my three children over the years. I found that I loved seeing the smiles when my friends bit into one of my delicious chocolate chip cookies or admired one of my many creative