If you've found this collection (http://www.vingle.net/collections/1451396) chances are you're a community manager, your company has community managers, or you're just venturing into the depths of Vingle. For those of you who are unfamiliar with the role of community managers (CMs) or if you just want to hear me talk about how important your job is, I thought I'd introduce this role before diving into the CM resources.
When explaining that you're a community manager to friends and family, chances are there will be some blank stares. Honestly, I can barely explain what I do on a day-to-day basis, so for people outside of my office/brain it must be even harder to understand.
I found an awesome article (link attached) that details what we do much more eloquently than I ever could, but here's a basic break down.
- We're the voice of the brand
Social media is all about giving companies a more human touch, with a personality all their own. A CM's job is to add life to a brand and to inspire others to want to be a part of it.
- We build relationships
Arguably our most important role. Companies want brand evangelists and that doesn't just happen naturally. We are a huge part of the customer experience and should use every opportunity to foster and build relationships with those who interact with our brand.
- We create buzz
A good CM is a miracle worker when it comes to getting their brand name out there and creating some hype. With trending topics moving at the speed of light, getting any attention in all that noise is not an easy task.
- We listen
This goes hand in hand with creating relationships. We need to be able to understand changes in our audience and to react accordingly. Our first priority is always keeping our customers happy, strong, and safe.
So pat yourself in the back, community managers, Your job is no walk in the park.