Portland Enlists Strava Data To Make Biking Safer (Video in Link)
Late last year, ODOT licensed a Strava metro data set of 17,700 riders and 400,000 bike trips around Portland. That adds up to 5 million BMTs (bicycle miles traveled) logged in 2013 alone. The data is now being parsed as ODOT determines what kinds of infrastructure needs that information reveals.
Though some members of the Strava community have expressed privacy concerns, company co-founder and president Michael Horvath says that most riders are enthused about the partnership. Horvath points out that every user has the choice to opt out of the program, and that rider data "has been disaggregated and anonymized" to protect identities.