In recent years, inbound marketing has proven to be the more popular choice over the traditional outbound marketing strategy, which usually consists of buying ad space and waiting for queries to come in. I feel like a broken record, but it can't be said enough: you need social media. If your brand doesn't have a Facebook, Twitter, or a presence on any social media outlet, what are you doing? People aren't going to discover your brand by chance. Social media is the number one spot for inbound marketing and is an affordable, effective choice for start-ups. So what can social media do for you? 1. The ability to create specific content Social media allows you to properly position your startup so you can answer your audience's queries or address their issues. And the best way for you to do that flexibly and with immediacy is social media. Your content can be adjusted, and targeted to directly appeal to your audience. And when your audience sees the value in your highly specific content, that is where qualified leads come in. 2. Automated nurturing of leads You can now support your potential leads by answering their queries on your social media platforms in real-time, increasing their level of confidence in your startup and cementing them as a high-potential lead. Furthermore, most of your leads will probably not be convinced enough to immediately buy from you. You will have to be present throughout their thought processes, which is a perfect time for your social media platforms, because they can… 3. Help your leads along their buying process At different stages of the buying cycle, your potential customers will have growing, changing concerns. And it is very crucial that your startup remains on top of their mental recall by answering them, assuring them, and finally persuading them that your product or service is the best thing for them. What better way for you, as a startup, to utilize social media for that? It all boils back down to the immediacy of social media. Your responses to potential leads on social media can be specifically tailored to make each and every one of them feel like their worries about your product or service are being put to rest. Marketing with social media is cheap, effective, and will connect you with customers in a more intimate way than any other kind of advertising.