A 1-minute, 45-second video has ended a long-term relationship between Lego and Royal Dutch Shell. The Danish toymaker said today that it will not renew a co-promotion deal with Shell, after a Greenpeace video linking Lego with the oil company’s Arctic drilling program went viral. Lego used this partnership as a way to get their toys into every single Shell gas station, however, the toys sold were models of vehicles and buildings involved in oil drilling and transportation. You can see how this would be a problem for an impressionable child playing with these toys. Although Lego's product is a plastic that is created through the refinement of oil, the world's plastic production is 1% of the entire oil production.