Ha Ji Won has recently become the new face of the outdoor clothing brand Northcape.
Choi Heon Man, the Chairman of operations of the brand, says, “Ha Ji Won is a lively person, who is nationally popular. We thought Ha Ji Won’s positive, healthy image matches our brand’s functional, practical concept. We believe Ha Ji Won’s positive, healthy image will play an important role in promoting our brand.”
Ha will start working for the brand as a model with the existing model Choi Min Soo at the end of this year. Her first work will be a photo shoot for the brand, which is scheduled to be conducted in mid-September.
Ha will also participate in the Go Out Camp Festival, sponsored by Northcape, and cook for people. This festival will be held for three days from September 21 through 23.
Ha was recently cast in the film Three Joseon Angels and will start shooting the film at the end of this month