For bakers and sweet lovers out there. Chocolate prices may insidiously rise during the holiday season. According to PBS the price of a Kit-Kat has shot up 10 cents before Halloween. People are linking this to the Ebola outbreak. "The countries of Ghana, Nigeria, Cameroon and the Ivory Coast produce 70 percent of the world’s cocoa. The neighboring nations of Liberia, Guinea and Sierra Leone have been hit hard by the Ebola virus." According to economist, it's not the concern of cocoa shortage. Cocoa traders are making money from Ebola scare. Hence, Suppliers realized they could charge more for cocoa and buyers would still be willing to pay. Suddenly, people are paying premium price for raw products that's not even scarce. Attached is Paul’s Making Sen$e segment explaining the psychology behind the choloate price raise. Source: PBS, Guardian Liberty Voice Photo by Flickr user Food Thinkers.