I found this really interesting article over at Venture Beat written by Kyle Fugere of dunnhumby Ventures. He links great user interface design to good quality because it shows that the team understands the user. Regardless of the technicality of your app or service, if the UI and UX is terrible, then he won't pay much attention to it. I found this really interesting. I thought in the tech industry UI/UX was not the biggest focus of a product. Fugere listed some great examples in the article: Tinder and the Amazon Phone. The science behind Tinder, he explained, was not groundbreaking. It was the actual UI/UX that made Tinder stand out and blow up. Because there was a clear understanding of what the user wanted, it became very successful. The Amazon phone, on the other hand, was not very successful (even though it had some groundbreaking technology) because the focus of the phone was Amazon, not the user. What do you think? Does amazing UI/UX automatically mean success? Or should there be a balance? Either way, this is good news for UI/UX designers because it shows that you can really make an impact.