TechAtHeart
3 years ago1,000+ Views
Does UI/UX affect the way investors see your startup?
I found this really interesting article over at Venture Beat written by Kyle Fugere of dunnhumby Ventures. He links great user interface design to good quality because it shows that the team understands the user. Regardless of the technicality of your app or service, if the UI and UX is terrible, then he won't pay much attention to it. I found this really interesting. I thought in the tech industry UI/UX was not the biggest focus of a product. Fugere listed some great examples in the article: Tinder and the Amazon Phone. The science behind Tinder, he explained, was not groundbreaking. It was the actual UI/UX that made Tinder stand out and blow up. Because there was a clear understanding of what the user wanted, it became very successful. The Amazon phone, on the other hand, was not very successful (even though it had some groundbreaking technology) because the focus of the phone was Amazon, not the user. What do you think? Does amazing UI/UX automatically mean success? Or should there be a balance? Either way, this is good news for UI/UX designers because it shows that you can really make an impact.
4 comments
Hi @techatheart what does UI/UX even mean?
3 years ago·Reply
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@marshalledgar UI is user interface, for exanple the app design. UX is user experience...how the user interacts with the product etc
3 years ago·Reply
What you see is what you think you will get. This how the brain works. Marketing teams have understood this concept for a long time time. That's why they are advertising women doing extreme sports for tampons. Or a handsome man for shaving product. Would you download a game with horrible graphics? Even if the gameplay is amazing? It all starts with the first impression and you have about 10 seconds for the user to decide if he is interested or not. Reminds me of movie trailers that are often more interesting then the movie itself.
3 years ago·Reply
10
@patrickballeux Yes that is so true. And with technology changing so quickly, it's getting harder and more competitive to grab the attention of people...I have such a short attention span...wanting everything to be quicker
3 years ago·Reply
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