It’s not an exaggeration that Seoul is a shopper’s paradise. Areas such as Myeong-dong, Insa-dong, and Gangnam draw millions of international tourists every year to their renowned shopping centers. More importantly, each place preserves its own distinct culture. A traditional market with over 600 years of history is located in the heart of Seoul while other places specialize in splendid luxury brands, clothing, cosmetics, or electronics. Giant shopping malls for one-stop shopping are spread across Seoul, offering convenient shopping for international tourists. Insa-dong It is home to galleries and shops specializing in traditional Korean crafts. Countless tourists visit here to purchase renowned ceramics, hanbok (traditional Korean clothing), hanji (traditional Korean paper), folk crafts and more.