Sony set to end sponsorship contract with Fifa, becoming second major sponsor to cut ties
Sony does not plan to renew its sponsorship contract with Fifa, which deals another blow to world football's governing body.
Their announcement follows Emirates Airline decision to severe ties with Fifa as it investigates whether there was corruption in the bidding process for the next two World Cup competitions.
Coca-Cola, another major Fifa partner, said it was disappointed with Fifa's handling of an investigative report into the bidding process for the forthcoming World Cups in Qatar and Russia at the weekend.
Sponsors have put pressure on Fifa to respond robustly to allegations of bribery to secure the 2018 World Cup for Russia and the 2022 tournament to Qatar.
Earlier this month, FIFA's ethics judge Hans-Joachim Eckert said in a statement there were no grounds to reopen the controversial bidding process, clearing Qatar and Russia of wrongdoing.
But that announcement was immediately undermined when Michael Garcia, the former US prosecutor that led Fifa's own investigation, said that he disputed its summary of his findings.
A number of European officials have called on Fifa to publish Garcia's full report but the governing body said it could not release it to the public for legal reasons.