3 years ago
TeamWaffles
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Sony set to end sponsorship contract with Fifa, becoming second major sponsor to cut ties
Sony does not plan to renew its sponsorship contract with Fifa, which deals another blow to world football's governing body. Their announcement follows Emirates Airline decision to severe ties with Fifa as it investigates whether there was corruption in the bidding process for the next two World Cup competitions. Coca-Cola, another major Fifa partner, said it was disappointed with Fifa's handling of an investigative report into the bidding process for the forthcoming World Cups in Qatar and Russia at the weekend. Sponsors have put pressure on Fifa to respond robustly to allegations of bribery to secure the 2018 World Cup for Russia and the 2022 tournament to Qatar. Earlier this month, FIFA's ethics judge Hans-Joachim Eckert said in a statement there were no grounds to reopen the controversial bidding process, clearing Qatar and Russia of wrongdoing. But that announcement was immediately undermined when Michael Garcia, the former US prosecutor that led Fifa's own investigation, said that he disputed its summary of his findings. A number of European officials have called on Fifa to publish Garcia's full report but the governing body said it could not release it to the public for legal reasons.
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The report that came out was clearly watered-down from the research the American lawyer did but FIFA has denied the fact that sponsors have pulled out (story here: http://www.theguardian.com/football/video/2014/nov/26/fifa-denies-bidding-scandal-ended-sony-emirates-sponsorships-video). Still I wouldn't be surprised if the two did pull out but then again, for the Emirates, the money involved for them would be huge, particularly as they're a huge sponsor for Arsenal. Definitely a story to watch.
3 years ago·Reply
@Spudsy2061 I am not surprised by this at all. What surprises me more is that most of my friends are surprised by this. FIFA has long been known as one of the most corrupt organizations out there. I hope that they finally pay for so many infractions, and so many times that they have taken advantage of people's love of football.
3 years ago·Reply
10
@Goyo For sure. I just want to see a President who takes charge and wipes out the this lingering bureaucratic corruption that seems to never want to leave the organization.
3 years ago·Reply
@Spudsy2061 I was actually disgusted by what they did in Brazil. They created chaos and made a poor nation spend so much for ridiculous stadiums that will never again be used. And who took the majority of profits? So disappointing...
3 years ago·Reply
@Goyo While some of that is true you also have the question Brazil there too. Why did they bid for the games then? Shared blame on the financial toll to be honest.
3 years ago·Reply