3 years ago10,000+ Views
If you don't know, Pantone is the company that puts a commonly understood name to the colors we use in the design field. It's why blue is never simply blue, but 'cornflower' or 'turquoise'. Every December, Pantone predicts a color for the upcoming year, one that they believe will be a major color trend used in fashion, home decorating, and other industrial designs. 2014 was the year of Radiant Orchid, a light purple that was probably most popularly used as a much beloved cosmetic color this year. Next year? Pantone predicts that the wine-hued color Marsala will be the trend marker for 2015. Personally, I'm excited because the deep red color family has always been among my favorites. Red is a bold color, but when muted to this level, it evokes a sense of confidence and sophistication. What do YOU think about Marsala? Will you be sporting the color next year? Leave your thoughts!
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Exactly @danidee. The clever/cynical side of me thinks that it's just a way for Pantone to weave it's way into the marketplace. Publicity. Trying to be relevant in a digital Era when printing has dwarfed exponentially year over year. I'm not judging their intentions, just a thought.
3 years ago·Reply
@marshalledgar I will say that while their annual one tends to be a hit and miss, certain industries (namely fashion/cosmetics) really put consideration into their seasonal forecasts. I think it's a lot easier to make predictions for that versus choosing one color and going "This is the color for THE WHOLE YEAR."
3 years ago·Reply
I wonder if them predicting a color makes it any more likely to trend; hmm...
3 years ago·Reply
@nehapatel I think so. I think a lot of people in the design field look at the Pantone forecasts for inspiration.
3 years ago·Reply
And so, the more people talk about it, the more it becomes relevant. It gets taken kore serious and the organic cycle takes a life of its own.
3 years ago·Reply