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Wonder Girls for Japanese Cosmetics! Wow!!

Even though they have never really enter Japanese market, we can see Wonder Girls in a Japanese commercials. ‘MarshPuff’, short for ‘Marshmallow Puff’, is a body powder line from Japanese brand Kowa. The girls demonstrate the various places you can apply the body powder through the ad as the endorsement models for the brand. Wonder Girls are just amazing!!!
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Global Ethylene Carbonate Market to cross USD 418.5 million by 2027
Ethylene carbonate market was exceeded USD 288.0 million in 2019, and is set to generate USD 418.5 million by 2027, witnessing a CAGR of 6.0% from 2020 to 2027, According to the report by Allied Market Research. Based on application, the lubricants segment contributed to the largest market share, holding more than one-third of the global ethylene carbonate market in 2019, and is expected to maintain its dominance in terms of revenue throughout the forecast period. This is attributed to its widespread usage in the automotive industry. However, the lithium battery electrolytes segment is estimated to register the fastest CAGR of 6.6% from 2020 to 2027. This is due to rise of usage in electric vehicles and focus on clean energy to lower down carbon emissions. Request PDF Brochure: https://www.alliedmarketresearch.com/request-sample/7672 Based on form, the solid segment held the highest market share in 2019, accounting for more than three-fifths of the global ethylene carbonate market, and is projected to continue its lead position during the forecast period. This is attributed to its usage as high permittivity component of electrolytes in lithium and lithium-ion batteries. However, the liquid segment is estimated to witness the highest CAGR of 6.3% from 2020 to 2027, owing to extensive usage as an electrolyte in lithium-ion batteries. COVID-19 Scenario · Owing to lockdown, manufacturing activities for ethylene carbonate stopped across various countries. In addition, supply and distribution activities are hampered. · Many industrial activities in sectors such as automotive, aerospace, and others came to abrupt halt. This resulted in a significant decrease in demand for ethylene carbonate. · The demand would be restored steadily as daily operations in different end-use industries resume during the post-lockdown period. Increase in demand in lithium-ion electrolytes & lubricant applications and rise of the automotive industry in Asia-Pacific drive the growth of the global ethylene carbonate market. However, fluctuations in the prices of raw materials hinder the market growth. On the other hand, rapid urbanization and adoption of new technologies in lithium-ion batteries present new opportunities in the coming years. Request inquiry for purchase: https://www.alliedmarketresearch.com/purchase-enquiry/7672 Based on region, North America is projected to portray the largest CAGR of 6.7% during the forecast period, owing to shift in consumer preference toward synthetic lubricants as they offer superior properties including thermal stability, wear & tear protection, heavy load holding capacity, and low friction. However, Asia-Pacific accounted for the highest share with nearly half of the global ethylene carbonate market in 2019, and is expected to continue its highest contribution by 2027. This is attributed to increased automotive sector and increase in the electric vehicle industry. Market players grabbing the largest pie · Asahi Kasei Corp. · BASF SE · Cole-Parmer Instrument Company, LLC. · Empower Materials · Huntsman Corporation · Merck KGaA · Mitsubishi Chemicals · Prasol Chemicals Lts · Thermo Fisher Scientific · Vizag Chemicals International Get Full Summary of This Report @ https://www.alliedmarketresearch.com/ethylene-carbonate-market-A07307 About Us Allied Market Research (AMR) is a market research and business-consulting firm of Allied Analytics LLP, based in Portland, Oregon. AMR offers market research reports, business solutions, consulting services, and insights on markets across 11 industry verticals. Adopting extensive research methodologies, AMR is instrumental in helping its clients to make strategic business decisions and achieve sustainable growth in their market domains. We are equipped with skilled analysts and experts, and have a wide experience of working with many Fortune 500 companies and small & medium enterprises.
Automotive Adhesives Market to grow at 5.4% CAGR till 2023
Global Automotive Adhesives Market is witnessing significant growth, owing to increase in demand for lightweight and low carbon emitting vehicles. Moreover, rise in use of aluminum in automobile manufacturing to reduce the weight of automobiles fuels the adoption of automobile adhesives. In addition, increase in use of plastics and composite materials in the process to manufacture smart vehicles based on sustainable adhesives in developing economies is another factor that boosts the market growth. High economic growth rate and the increase in demand from end-use industry is further supplement the growth of the automotive adhesives market. Request Sample Report @ https://www.alliedmarketresearch.com/request-sample/2200 The polyurethane resin type segment accounted for one-third of the total automotive adhesives market share, in terms of volume, in 2016. Moreover, this segment witnesses strong demand in countries such as Brazil, China, and Japan, owing to its superior properties such as bonding on different surfaces, UV & heat stability, rapid curing, superior chemical resistance, and enhanced optical clarity. Furthermore, these adhesives are increasingly utilized for the repair and maintenance work in automobiles. In addition, these are majorly used where there is requirement for higher efficiency at low operating costs. The polyurethane resin type segment accounted for one-third of the total maximum share in 2016. Adhesives are lightweight components used to bind composites and lightweight materials. The use of adhesives in automotive manufacturing processes offers the designer additional possibilities to exploit new, innovative design and manufacturing concepts. Adhesives are particularly popular for lightweight constructions, where thin-walled parts are joint. In addition, adhesive bonding allows combining different types of materials such as aluminum with other metals, plastics, and composites, which otherwise are not reliably joint or would require additional measures to avoid galvanic corrosion effects. Key Findings of the Automotive Adhesives Market: 1. In terms of value, the epoxy resin type segment is anticipated to exhibit the growth rate of 5.4% during the analysis period. 2. Asia-Pacific is projected to lead the automotive adhesives market in 2023, and is estimated to grow with a CAGR of 5.6%, in terms of value. 3. The light commercial vehicle segment occupied nearly one-fifth of the total market in 2016. 4. China occupied nearly half of the total Asia-Pacific automotive adhesives market in 2016. 5. In terms of value, Italy is expected to grow at a CAGR of 5.9% from 2017 to 2023. Get Full Summary of This Report @ https://www.alliedmarketresearch.com/automotive-adhesives-market In 2016, Asia-Pacific accounted for nearly half of the total automotive adhesives market, and is expected to continue this trend, owing to rapid growth of automotive industry, specifically in China, India, Japan, and other developing countries. The major companies profiled in the automotive adhesives market report include Henkel & Co. KGaA, Bostik S.A., 3M Company, The DOW Chemical Company, Sika AG, H.B. Fuller, PPG Industries, Illinois Tool Works Corporation, Jowat AG, and Solvay S.A. About Us: Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. AMR provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. Contact: David Correa Portland, OR, United States USA/Canada (Toll Free): +1-800-792-5285, +1-503-894-6022, +1-503-446-1141 UK: +44-845-528-1300 Hong Kong: +852-301-84916 India (Pune): +91-20-66346060 Fax: +1(855)550-5975 help@alliedmarketresearch.com Web: https://www.alliedmarketresearch.com
Propaganda Techniques Used By Brands for Marketing
Using Propaganda Techniques for marketing and advertising is not a new tool. It is being used for the last few centuries to first attain the attention of customers and then sell them products. It works not only for product sales but also for public relations (PR). Propaganda Techniques are not quick sale methods rather they are long-term sales tactics. It is because first big brands create a perception in the public and make it a habit for the public. Few tactics of this technique are lies, miscommunication, misinformation, and negative communication. For now, take it as an overview because later in this article, we are going to understand this concept in detail. Propaganda techniques are not only used by advertisers or big brands, they are also used by politicians, influencers, or even by your friends to get some advantages. Mostly propaganda techniques play with your emotions. For example, you like an actor/actress and mostly you relate yourself to him/her. So, when your favorite actor is seen promoting any product in a TV Commercial, you can easily relate and think that this product is made for you and you show a quick interest to buy it. This is one example of how propaganda techniques work in marketing. But you will never see any advertiser calling this technique propaganda. Rather they call it a marketing process. Read More About Marketing Process Here: https://www.businessstudynotes.com/marketing/principle-of-marketing/marketing-process/ Is it easy to use propaganda for getting benefits? Of course not! It is a very challenging and tough process to create propaganda among mass without revealing any information about it. They use various techniques that we are going to learn by examples shortly. To create propaganda for marketing, advertising agencies have to go through quick challenging tasks to understand how the mass will react when they get a certain product. In simple words, advertisers have to get customer’s emotional reactions even if the product has not been launched to the market. Let’s know what are the most effective techniques of advertising propaganda? 1. Beautiful People – Mostly Women Have you ever noticed for the last few years, TV commercials or online ads use the most beautiful-looking people in their ads? It was not like this before. Actually, they want you to relate to them. For example, the cosmetic industry uses the most beautiful actresses who look pretty and happy. They want you to think that if you buy their products, you will also look pretty and happy. The same goes for other products. Sometimes they not only play with your emotions but also with your sexual desires. For example, if you see a motorbike ad, you will see a male riding the bike. But in the same commercial, you may see a woman in a bikini or in an attractive dress that may disturb your sexual desires. This way, they want you to get attracted to the product not heart only but with your full body as well. But studies show that this technique sometimes doesn’t work the way it needs to. Because mostly, people get attracted to sexual desires too much that even they forget about the product they are seeing in the commercial. 2. Bandwagon This is one of the most effective and result-driven propaganda techniques that work well in marketing. Actually, this technique creates a sense of FOMO (fear of missing out) in those people who desire hard to be part of a certain place or group. For example, when we see real estate or travel agency ads, we see a lot of beautiful bikini-clad women, most of the time famous celebrities like Bella Hadid or Kendall Jenner. Actually, the advertiser is trying to create a fear inside you that if you miss this opportunity, you may miss those celebrities as well. But in reality, they are not available on those beaches or hotels when you visit. In fact, you have paid for the product or services. It’s human nature that nobody wants to be left out. So, advertising agencies use your emotions to sell their products. 3. Unreliable Testimonial This technique uses respected (or sometimes most hated) celebrities to give their false feedback or testimonial about a product. For example, you will see a lot of celebrities talking high about Coca-Cola, but the reality is that they don’t even drink it in their real life. In this way, they convince your emotions that your favorite celebrity is also using a certain product and talking great about it, so you should also try it. Sometimes, this technique uses people from a certain profession that is highly related to the type of product. For example, if a dentist recommends certain toothpaste, you are definitely going to have that product on your cart next time. On the other side, if this recommendation was given by a normal guy, you won’t trust him even if he is talking the truth. These are the top 3 propaganda techniques that are being used by big brands these days. No matter if an advertiser is using a simple stage in a commercial, they are always using some kind of technique to manipulate your emotions to convert you into a buyer. What you can do is stay careful, and have a strong grip over your emotions whenever you see any commercial. Resource: https://en.wikipedia.org/wiki/Propaganda_techniques