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Lee Min Ho participated in planning Eider's collaboration line, Sales booming in the latter half of 2012 [KSTAR]
After gaining a positive response in the first of 2012, outdoor brand Eider is once again receiving great feedback for their 'Lee Min Ho Collaboration Line', a collaborated effort with their model, Lee Min Ho. Eider's Lee Min Ho Collaboration Line was created with Lee Min Ho's influence, as he personally planned out the line and design. Instead of the typical hiking outfit Lee Min Ho hoped for this outdoor style to be a comfortable and casual outfit that could be worn while hiking or on vacation, or even just day-to-day. Through this style, Lee Min Ho's opinions and detailed ideas were reflected. During the first half of 2012, the collaboration line that Lee Min Ho participated in received great feedback from the young crowd for being practical, with waterproof, windbreaker, and vapour resistant bases, and trendy. When the line was made available for purchase, it quickly gained great results in sales in various stores and the Eider online shopping mall. After gaining hot popularity, for the latter half of 2012, a women's line was released with the men's line with seven different products that included a jacket, t-shirt, and pants. Eider will be donating all the profits their receive from the sales of Lee Min Ho's collaboration line to a volunteer organization that is dedicated to helping struggling neighbors. Eider's marketing director Shin Sun Chul stated, "These days, outdoor models are not just tkaing photoshoots or filming tv commercials. They are sharing their personal ideas, building images for brands and taking a more active role than before" and Through this collaboration line, Eider's model Lee Min Ho was able to display his own fashion style, express what the consumers who are in their 20's want and display an intuitive outdoor style. Lee Min Ho's fans and ordinary people have been giving this brand a lot of interest. SOURCE: topstarnews.net
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