4 years ago1,000+ Views
Reminiscent of fashion photography or interior design photography where we don't get the entire 'picture' so to speak, Justin Bettman's project #setinthestreet really gives you an idea of how deceptive a photography can be. This ongoing project uses unwanted materials and furniture, set in the street, built by Bettman and Gozde Eker. After the shoot, the scenes are left so passerbys can shoot their own photographs and share them on Instagram using the hashtag #setinthestreet. I love the social aspect of this work, it is something that is not commonly used in much of the art we see today. Here is what Justin says about this social aspect of the work: "The idea evolved into using found furniture and then leaving it set up for others to interact with, after I shot my photo. The social response to the project has been overwhelming. We build the sets on the streets of New York City and Brooklyn overnight without permission, and leave a sign with an Instagram hashtag #setinthestreet, encouraging those who pass by to take their own photos and share them on social media. While some sets have survived for more than a week and have been hashtagged by nearly 100 people, others were picked apart or removed altogether in a matter of hours. There are no expectations for what happens to the sets once they are built, but that is part of the fun. Some pieces of the sets have disappeared while other items are added."
I haven't actually looked up the hashtag, but I'm sure it would be very interesting to see what other people came up with!
Do you have any of the pics shared on instagram? I want to see those ones! It's a really cool idea--allowing people to further interact with the art that you've already set up.