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구글 맵 팀의 강한 의지: 그랜드캐년을 구글맵에 넣기 위해 직접 걸으며 촬영

구글은 현재 차가 다닐 수 없는 곳들까지도 구글 맵 안에 넣기 위해 그랜드캐년의 험악한 지형까지도 직접 걸어다니며 사진들을 찍고 있다. 이러한 엄청난 노력을 하는 이유는 단순한 '스트리트 뷰'를 넘어서기 위해서이다. 안드로이드 스마트폰으로 조정할 수 있는 특수 제작된 카메라를 등에 매고 세계 곳곳을 다닌 구글 맵팀은 최근에 아마존과 남극, 대학 캠퍼스, 고대문명지 등의 이미지를 추가 했다. 영상과 기사 원문을 보고 있자니 구글맵에 대한 신뢰도와 호감도가 높아졌다. 구글의 이런 노력이 비록 구글의 수익성에는 별 도움이 되진 않겠지만 무형 자산인 구글의 브랜드 마케팅에는 상당한 도움이 되지 않을까 싶다.
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구글이라는 기업의 이미지 브랜딩을 참 잘하는 것 같아요 ㅎㅎ 어쩔 수 없이 감동받고 말죠
하지만 이제 구글맵에 독도주소가 표기 안된다는거...
저도 모르게 구글맵을 켜보게 되더군요ㅎ
이 자체가 마케팅이 되죠. 참 영리한 기업입니다
구글의 의지
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