How many of you can remember when you first started cycling, when you first started exercising. How uncertain you felt about what you were doing, how awkward you looked doing it, and how exposed it made you feel.
This mindset of self-consciousness creates a barrier to participating in sports, or any form of exercise in general, that is incredibly hard to break. The organization Sport England found this to be this to be especially true with many women. Some women would lag behind their male peers in sports participation for fear of judgment or not looking fit enough to begin with.
"This Girl Can" is a new campaign created by Sport England thats focus is to empower those who are too self-conscious to get proper exercise. This really is a breath of fresh air when the majority of sports commercials feature the fittest of the fit in athletics.
What do you think about this style of motivation? I think it could really get people motivated, I know I am!