Red Bull is celebrating the one billion views on their online videos. In 6 years they went from nothing at all to 1,000,000,000.
Red Bull has always supported extreme sports as a why to promote their phrase "red bull gives you wings". But now the stunts and the sports and the phrase are changed from their original meaning. Yeah, it's an energy drink, but the real message about doing what you love and doing it with no fear in order to get fulfillment out of your life.