This advert is for a "Gentlemen's Journal" but there are actually no men shown in the clip at all. At first I thought this was showing what girls do when guys aren't around, but then I realized that it is commenting on the double standards out there about how men and women can behave. It is much more acceptable for men to get drunk, be loud and dirty, and just a general mess, whereas the women in this commercial looked totally out of place. I believe the advert is hoping that men will see these double standards are realize that if they want women to act "like ladies" they should consider making sure they reflect those standards too. Interesting message!