HYALURONIC ACID SERUM ?-WHAT EXACTLY IS THIS?Hyaluronic acid is a natural glycosaminoglycan (polysaccharides that are an important component of connective tissue) and can be derived from multiple resources, foods, supplements and HA powders. HA is distributed widely throughout connective, neural, and epithelial tissue. It is of the chief components of the extra-cellular matrix (the tissue that provides structural support to cells). In short, hyaluronic acid supports many important areas of the body, with notable benefit to joints and skin.-WHY DO WE USE HYALURONIC ACID FOR YOUR SKIN?Hyaluronic acid may not be the newest or flashiest ingredient out there, but it’s tried and true and seriously good for your skin. First off, don’t be scared by the word “acid”. Hyaluronic acid is not harsh or skin-stripping at all. In fact, it’s the exact opposite—a powerful moisture-binding ingredient that keeps skin plump and hydrated and young-looking.-WHY DO WE NEED TO USE A HYALURONIC ACID SERUM LOTION FOR SENSITIVE SKIN?Serums, are considered to be the most important step in any skincare routine. Serums contain smaller molecules with higher concentrates of beneficial ingredients compared to regular moisturizers. Serums are intensively infused with higher concentrates of active ingredients that can penetrate deeper into the skin, delivering more targeted results. Serums fit perfectly into every skin care routine to provide you with the optimal results your skin needs, no matter your skin type!