"Chinatown is a Chinese translation of the tread marks in graphical way. Arranged series of artworks showcasing 20 well-known western brand logos.
It maintains the visual continuity by translating word such as “Caramel Macchiato” for “Starbucks”. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, who can’t read Chinese.”
Brand = Global Language!!
Conception: Mehmet Gözetlik Producer: Handan Akbudak Neon Sign Maker: Asım Doğan Director of Photography: Emre Başak Assistant Camera: Doğukan Hendem Editor: Süleyman Yılmaz Music: "Les Métamorphoses du Vide" by Chapelier Fou. - Special Thanks: Antrepo Istanbul, Ateş Neon, Awesome Broduction, Eyestorm Artica Worldwide Ltd