Chinatown - The Chinese translation of the trademarks
"Chinatown is a Chinese translation of the tread marks in graphical way. Arranged series of artworks showcasing 20 well-known western brand logos.
It maintains the visual continuity by translating word such as “Caramel Macchiato” for “Starbucks”. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, who can’t read Chinese.”
Conception: Mehmet Gözetlik
Producer: Handan Akbudak
Neon Sign Maker: Asım Doğan
Director of Photography: Emre Başak
Assistant Camera: Doğukan Hendem
Editor: Süleyman Yılmaz
Music: "Les Métamorphoses du Vide" by Chapelier Fou.
Special Thanks: Antrepo Istanbul, Ateş Neon,
Awesome Broduction, Eyestorm Artica Worldwide Ltd