Withings Activité Pop watch just rolled out a campaign promotion on new generation wearables and their models are none other than Kate Moss and Cara Delevingne.
No, let's scratch that out. They're MINI VERSION of Kate Moss and Cara Delevingne.
Whoever thought of that marketing tactic is amazing because these two are getting viral in the fashion world. From the image above, Mini Cara Harley Champan (10) and Little Moss Maya Koski-Wood (12) posed together depicting Kate and Cara's 2014 Black & White Burberry shoot by Mario Testino.
JUST FOR FUN: Try going back and forth from the picture and second picture. Do you see the resemblance?
At first glance, this doesn't look like an active wearable ad promotion. On a side note, Mini-Moss is blessed with envious cheekbones.
Harley Champan truly nailed the Delevingne style here. Again, try going back and forth between the two images. Beside the facial expression and accessory they look like one person.
Here's another iconic Burberry creation with Maya Koski-Wood as Kate Moss. Don't you agree the savvy watch brand has clever marketing skills?
Photo courtesy: Withings Activité Pop