Reflective paint is everywhere. You can find it on the street as line markers or on stop signs, sometimes it's sewn into technical clothing. More recently you may have seen it on a bike!
Hub Bicycle Company, a 5-year-old bike shop in Cambridge, Massachusetts, became the first bike shop to offer retroreflective paint jobs on bikes this winter. The paint looks completely awesome, and as an added bonus, it helps get you seen on the road.
For $329 (or $419 for shipped bikes), Thibodeau and her team at Hub Powderworks will take your bike frame and hang it from a wire, spraying electrostatically-charged particles of retroreflective paint on it until it's completely coated. Then the frame is put into an oven; the paint will solidify into a solid coat of super-strong that looks grey under normal lighting.
For those of you who don't like having 2 or 3 lights on your bike, or just feel downright unsafe most of the time, this may be a good option for you!