Kraft Singles is the first food to receive the new "Kids Eat Right" label -- a stamp of approval by the Academy of Nutrition and Dietetics to help families make healthier decisions in the grocery store.
The "Kids Eat Right" campaign is meant to "raise awareness that the diets of America's kids are lacking in three important components– dairy, calcium and vitamin D," according to a statement from the Academy of Nutrition and Dietetics (AND). But something fishy is going on.
"Kraft is well known as a sponsor of AND," Nestle wrote. "Such seals are usually money-raising gimmicks. I’m wondering if 'proud supporter of' means that Kraft pays AND for use of this seal. If so, I’d like to know what the seal costs."
Commenting on the Dietitians for Professional Integrity's Facebook page, Allison Duffek Bradfield, a registered dietitian at the Duke Raleigh Hospital writes, "I'm absolutely disgusted with the Academy of Nutrition and Dietetics. They have put the health of our children in jeopardy for money. I am embarrassed to be a part of this organization which clearly has lost its priorities."
By the FDA's standards, Kraft isn't permitted to refer to Singles as "cheese" because this word indicates that a product is made with at least 51 percent real cheese. How healthy is this "health food?"