I am mostly angry because this is brilliant marketing. Just like when Taylor Swift left Spotify, or Beyonce dropped her album on iTunes and didn't release the videos to YouTube for months, Rihanna has found a way to make us go the extra mile to watch her new music video.
I am not planning on using Jay-Z's new music streaming service, Tidal, but it seems like if I want to see Rihanna's new 'American Oxygen" music video I'm going to have to. Blocked on YouTube and not available on iTunes, I am stuck.
Has anyone seen the video (other than the NCAA commercial)??? I really don't want to have to subscribe/download/whatever Tidal for this...