I'm a little late with this news, but I just stumbled across this commercial and wanted to share it!
Rainbow Laces is a massive campaign to kick homophobia out of football. In 2014 (when this campaign first aired) players from over 70 professional football clubs including Arsenal and Man City laced up to show their support for gay players.
The campaign successfully reached more players, clubs and fans than ever. There were over 100,000 requests for laces during one week in September.