If you ever got your hair permed or straightened you know how harsh those chemicals are by the smell. I recently learned about this brand, Magic Sleek, which carries formaldehyde free hair straightening. It's also approved by the American Chemical Society.
I'm sure you're all wondering what makes this different from Keratin straightening. Keratin straightening is a smoother/relaxer that breaks and bend the bond of hair making it possible to alter the texture of the strands. This process requires harsh chemicals that makes your hair weak and fragile overtime (this why some people might experience dry ends and hair fall outs from this treatment). Magic Sleek is different in a sense that it does not break and bend the bond of hair. It also claim to restore shine and repair damaged hair. This treatment is suppose to last up to 6 months.
I personally haven't tried this, so I'm wondering if any hairdresser got their hands on this before. From the video below it seems like a less damaging alternative to keratin or Japanese hair straightening. What do you think?