Cycling Canada is the governing body for competitive cycling in Canada. Founded in 1882, Cycling Canada aims to create and sustain an effective system that develops talented Canadian cyclists to achieve Olympic, Paralympic, and World Championship medal performances. With the vision of being a leading competitive cycling nation by 2020 celebrating enhanced international success, increased national participation and world class event hosting, Cycling Canada manages the High-Performance team, hosts national and international events and administers community programs to promote Cycling in Canada.
This interesting campaign was developed by Innocean Worldwide Canada just in time for the 2015 Pan American Games. It is a rallying cry to encourage people to get on their bikes and contribute to Canada’s reputation as a leading cycling nation.
Even though this is directed towards Canadians, I think everyone can take away something from this message.