Gendered wage inequality is no secret. In most places, women have been proven to make less than men. What the exact cause of this can vary from place to place, culture to culture. But overall, there is one thing that is clear: it's a problem.
As a means of spreading the word about the specifics of wage inequality in areas, a pop-up store called Less Than 100 has started. The store will sell goods made by female (and identified females) to male patrons for 100% of retail value. Women, and those who identify as women, will pay a discounted price that is equal to the % of wage that women receive compared to men.
The idea is that you should pay what you earn.
The first popup store has opened in Pittsburgh, PA, and is titled 76<100. Why? Because women in PA make 76% of what men make. It'll be open for one month. The next popup store will be in New Orleans in the fall, so look forward to it!