Just three weeks after its launch, online retailer Competitive Cyclist has put the brakes on its Strava partnership, stating that the program, which rewards cyclists with one US dollar in store credit for each hour spent riding, must be paused in order to restructure the program to address unexpectedly high demand.
I wrote about the program about a week ago, you can find the info here.
“When we came up with the idea to pay you a dollar an hour to ride your bike through our partnership with Strava, it was pure, it was simple and it represented everything we stand for. Apparently you liked it too, because you signed up by the tens of thousands and told everyone you knew. We had expectations and you blew them out of the water,” stated Competitive Cyclist in a press release issued by on Monday.
Competitive Cyclist will stop issuing credits for hours spent riding Tuesday, April 21. The online retailer expects to roll out a revised plan on May 19. Existing program members will retain credits they have earned thus far and can use them until they expire on May 31.