A drama about an average commoner woman Han Se Kyung (Moon Geun Young) becoming the daughter-in-law of a Cheongdam-dong family. Han Se Kyung is a talented young designer who lives each day with the motto "Strive for your dream to succeed". Until she met Cha Seung Jo (Park Shi Hoo) a president of a luxury brand shop in Cheongdam-dong who will change her life. "Cheongdamdong Alice" takes over the SBS Saturday & Sunday 22:00 time slot. The drama is currently airing since Dec 1 2012 The title "Cheongdamdong" refers to the Cheongdam neighborhood in Gangnam, Seoul. The area is known for its high end fashion shops and is sometimes referred to as the "Fashion and Art Street".