If you caught the BBMAs then you probably saw JLo in a gown similar, except this one has some class. The fantasy concept gown--probably more suited to the red carpet--is elegantly created from silk tulle, organza and adorned with body contouring crystal beads. The rosy Chablis hue gives the gown a subdued sophistication.
You won't be thinking Vegas slut of any bride that wears this concept gown with the right accessories and setting. It's hard to judge a concept gown away from the context of where the gown was first imagined to begin with. Basil Soda is another concept designer that you should consider when looking for a gown that falls outside the American Bridal Gown silhouette.